The internet is keeping you angry and misinformed. The solution is easier than you think.

Key Argument

Chris Natsuume argues that social-media algorithms prioritize attention over accuracy and public well-being. Because anger and outrage keep people engaged, platforms tend to amplify rage bait, misinformation, spam, and AI-generated slop. This can leave users feeling miserable and misinformed, while traditional news outlets are also affected by attention-driven dynamics.

Natsuume says users can influence what platforms recommend through their behavior. His five suggestions are:

1. Don’t engage with rage bait or obvious junk. Replying, sharing, or even lingering on it can signal interest.
2. Reward thoughtful, genuine content by liking, commenting on, and sharing it.
3. Use “not interested,” “show less,” or hide controls when low-quality content appears.
4. Mute accounts that repeatedly post misinformation or bait instead of arguing with them.
5. Prefer feeds limited to accounts you chose to follow over algorithmic “For You” feeds.

Applying these habits consistently can improve an individual’s feed and, if adopted widely, reduce the reach and value of low-quality content. Natsuume also encourages financially supporting good creators, even with small subscriptions, so they can produce work without relying as heavily on advertising.

Presenter

Chris Natsuume