Myntra Marketplace Seller EORS Preparedness 2026

EORS Seller Readiness Playbook (Myntra Marketplace) — Key Business Actions

1) Selection Quality (What to Sell)

• Cursory check / QA of selection readiness
  • Ensure selection quality and address “brokenness” (incomplete/incorrect listings).
• Use Myntra Partner Portal insights to build the right assortment
  • Leverage selection insights + the search trends dashboard to identify what Myntra shoppers are actively looking for.
  • Examples cited: yellow kurtas, pink dresses, red trousers.

Framework / process

• Assortment planning via data-driven selection insights (portal search trends → category/style focus).

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2) Pricing Strategy for Value-Conscious Buyers (How to Win Demand)

• Be highly competitive on event-day pricing
  • Focus on not missing high-intent traffic due to pricing errors.
• Use settlement-based pricing
  • Aim for predictable take-home while maintaining a strong customer value proposition.
• Manage promos / price levers
  • Monitor Myntra mechanisms such as coupons and rebates.
  • Ensure teams opt in to maintain price competitiveness across the event.

KPIs / metrics referenced (implicitly)

• No numeric KPIs stated, but the operational focus is:
  • Conversion impact from pricing competitiveness (avoid conversion loss from wrong price).

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3) Speed + Customer Experience (Fulfillment Reliability During Peak Days)

• Operations + warehouse readiness
  • Ensure operating teams and warehouse partners are prepared.
• Inventory availability for top styles
  • Sellers on S Jet should ensure inventory for top-selling styles to drive customer delight.
  • Claim: conversion is higher on S Jet vs PPM model, used to justify prioritizing inventory for S Jet items.
• Event duration handling
  • EORS described as a 2–3 week event (“two weekend sort of long event”).
  • Specifically mentions Saturday and Sunday operations.
  • Prevent “rollover of promise” to customers (i.e., keep SLA/commitment stable), as it harms conversion.

Framework / process

• Peak-period execution checklist:
  • Inventory coverage (top styles)
  • SLA/dispatch promise stability
  • Weekend staffing and support

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4) Catalog Health / Returns Prevention (Reduce Friction)

• Update size charts
• Ensure attributes are complete
• Maintain high-quality images
  • Goal: minimize customer returns caused by misinformation/fit uncertainty.
• End-sale / inventory cleanup approach
  • Use the event window to end sale quickly “in the right way.”

Actionable recommendation

• Run a final catalog data integrity pass before the event (size charts + attributes + images).

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5) Ads as the Primary Visibility Lever (Drive Demand Capture)

• Ad readiness is mandatory
  • Ensure teams are fully aligned with ad practices.
• Use the Ads dashboard to monitor and tune
  • Track CPC at an article type level.
• Targeting tactics
  • Use keyword targeting.
• Ad products
  • Adopt PCAs (Product Contextual Ads); cited as showing good ROI for “these two products” (not named in the summary).
• Positioning logic
  • With high-intent traffic, use ads to stay visible rather than relying only on organic traffic.

KPIs / metrics referenced

• CPC (by article type)
• ROI for PCA adoption (no numbers provided)

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Consolidated “EORS Preparedness” Checklist (End-to-End)

• Selection: validate listings; build assortment using portal search trends/insights
• Pricing: benchmark competitively; ensure settlement-based pricing predictability; opt in to coupons/rebates
• Speed/Experience: ensure warehouse + operations readiness; staff weekends; stabilize delivery promise; keep inventory for top styles (especially on S Jet)
• Catalog health: update size charts, complete attributes, improve image quality to reduce returns
• Ads: optimize CPC via ads dashboard; use keyword targeting and PCA; maximize visibility to capture high-intent traffic

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Presenters / Sources

• Myntra EORS kickoff speaker (name not provided in the subtitles) — speaks directly to “seller partners” and references Myntra’s portal, dashboards, and ad programs.