How to Market to Pre Foreclosures

Source / Market

• Pre-foreclosures: Properties where homeowners are behind on mortgage payments and have a bank notice in the court system indicating foreclosure will occur if not resolved.

Lead Sourcing / Operations

Leads can be pulled by:

• Visiting the Courthouse, or
• Finding pre-foreclosure leads online.

Additional operational notes:

• Build a prospect list using addresses; address-level data is emphasized as sufficient to identify homeowners.
• Capture homeowner names for targeting once addresses are known.

Go-to-Market / Field Marketing Strategy

• Routing + door knocking: Create a driving route and physically visit properties.
• Optimization insight: When starting out wholesaling, the presenter found few people answer the door, making naive door knocking inefficient.
• Adopted playbook: “Reverse driving for dollars”
  • Pre-write a sticky note message intended to be left rather than relied on for live conversations.
  • Example note script: “Listen I have a question about your house…”
  • Stated effectiveness target: “Ninety percent of the people are going to call you back.”

Actionable Recommendations

• Use addresses to assemble a list of targets, then execute route-based outreach.
• Replace “knock and hope” with a pre-written door-hanger/sticky-note approach to increase call-backs given low door answering rates.

Frameworks / Playbooks Mentioned

• Reverse driving for dollars (field lead-generation method)
• Simple routing plan for efficient coverage of target properties

Key Metrics / KPIs Mentioned

• 90% call-back rate from the sticky note approach (stated expectation/target)
• No other quantified KPIs were provided (e.g., conversion rate, revenue, CAC/LTV, timeline)

Presenters / Sources

• Not specified in the provided subtitles (no named speaker included).