Penjelasan UTS ProMedH 125

Group Midterm Assignment

Create a campaign proposal pitch deck in PowerPoint. The campaign is a plan—not an activity students must actually carry out. Imagine you are working for a company that will fund the campaign, and develop a realistic, sufficiently detailed proposal.

Pitch Deck Requirements

• The deck may contain up to 15 pages, including the cover and any closing page.
• Clearly describe the campaign and how it will create or distribute content through selected platforms and activities.
• Set campaign objectives using the SMART method:
  • Specific: Clearly state what the campaign aims to achieve.
  • Measurable: Define how progress or success will be measured.
  • Achievable: Make the goal realistic.
  • Relevant: Ensure the goal supports the campaign’s purpose.
  • Time-bound: Set a timeframe.

Developing the Campaign Message

Begin with a clear main message, then develop supporting messages using 5W1H: Who, What, When, Where, Why, and How.

The instructor uses a campaign to replace disposable plastic cutlery with stainless-steel utensils as an example:

• Why: Explain the reasons for reducing plastic cutlery, supported where possible by information about plastic use and its effects on health, wildlife, or the environment.
• What: Describe possible responses, such as reducing plastic cutlery use or switching to reusable utensils.
• How: Suggest practical actions, such as bringing a tumbler to campus or using one when buying coffee.
• When: Specify the campaign dates and when people can begin changing their everyday habits.
• Where and who: Identify where the change can happen and who can take part.

These questions help turn a broad campaign message into specific content and actions.

Communication Methods and Media

The proposal must include both online and offline communication.

• Online: Select relevant platforms, such as Instagram, TikTok, or X. Explain what will be posted, how often, and whether content will be adapted or shared across platforms.
• Offline: Plan in-person activities, such as workshops, socialization events, or a potluck designed to avoid disposable plastic. Possible materials include posters, presentation slides, banners, or welcome text.

For each platform or activity, specify the media formats used:

• Visual: Posters or graphics.
• Audio-visual: Reels or videos.
• Written or audio: Include these where applicable.

Be specific about each piece of content and the message it conveys. For example, identify individual posters, Reels, or data-focused posts, and state what a workshop banner should say.

Production Timeline

Include a timeline covering the campaign’s development, from research and planning through production of online and offline materials and preparation for activities.

Questions and Contacts

The instructor advises students to contact the PJs (persons in charge) if they have questions.

Speakers and Sources

• One instructor/presenter gives the assignment instructions and examples.
• PJs are mentioned as contacts for questions but do not speak in the subtitles.