Funil de Instagram que gera R$7.538 automático (sem aparecer) 🔥

Business goal / context

• The creator is validating an Instagram-driven sales business model using a structured funnel/testing process.
• They claim a high-performing project results in ~R$ 75,500 per month from a single project.
• They reference an early test-day metric: 36 profile visits → 1 purchase for R$ 9,90.

Funnel & testing structure (playbook)

Core strategy components

• Build around an “expert” plus an Instagram profile (not just an institutional/product page).
• Use an Instagram profile as the primary asset (expert positioning), then send traffic into a sales funnel with a clean, simple checkout.
• Validate the business using two testing phases:

1. Phase 1 (implied)

   • Choose niche
   • Choose communication angle
   • Choose product delivery mechanism
   • Build the visuals/design and the Instagram profile

2. Phase 2 (this video)

   • Test usability format
   • Adjust ticket (price)
   • Test the sales format
   • Validate whether the overall model works

Visual / brand system setup (operational sequence)

1. Step 1: Color palette

   • Avoid “flashy strong colors” for female audiences.
   • Use “masculine colors” for male audiences.
   • Adjust for mixed audiences.

2. Step 2: Logo + AI expert identity

   • Gather inspiration from Pinterest, saved into a folder to create a design system.
   • Recommendations:
     • Don’t copy/paste other brands
     • Don’t copy logos

3. Step 3: Design system in a tool

   • Uses Magnific (previously referenced as “Freepik/FreePak”; wording suggests a design/template tool).
   • Build layout spaces tied to the project branding.

4. Instagram profile build (minimum viable grid)

   • Expert photo: real personal selfie-style images (even if the project is AI-based).
   • Profile includes:
     • expert name
     • bio describing benefits/outcomes
     • highlights
   • Minimum viable grid: 3 photos + 3 ads + 3 reposts
     • Ads drive traffic to the profile
     • Reposts aim to “go viral” and bring more traffic

• Funnel alignment guideline
  • Place the link at the end of a highlight/story sequence, not immediately on first touch, to improve alignment with the sales message and increase early conversion.

Testing funnel A: “Testing funnel” (profile → stories/highlights → sales page)

• Traffic driver: send traffic to the Instagram profile

• On profile visit:

  • user sees an aggressive promise mapped to pain points
  • user then watches a sequence of stories/highlights leading into the funnel

• Checkout: “clean, simple and direct checkout”

• Metric example (test day):

  • 36 profile visits → 1 paid order at R$ 9,90

• Scarcity handling

  • Create scarcity inside the sales funnel, not at checkout.
  • Rationale: timers are “known to be fake” in a more sophisticated market, so implement scarcity earlier/in the funnel narrative.

Testing funnel B: “Direct traffic testing” (profile stays central, but visits are fewer)

• Still focuses on the Instagram profile, but with more direct conversion ads.

• Run:

  • cold ads and/or
  • ads sourced from profiles that already produced good results

• Creative requirement (ad fatigue / boredom mitigation)

  • Ads must be clicked through and not become monotonous, or users bounce back to scrolling.
  • Users seek pleasure/dopamine, especially for understanding-based offers.

• Pixel & audiences

  • Uses a pixel and creates custom audiences for:
    • people who visited pages
    • followers

• Audience logic

  • Don’t pass leads through the entire funnel only to “drop” them.
  • Instead, segment and re-offer using custom audiences.

• Dynamic funnel mention

  • The “dynamic funnel” is used for conversion flow after click.
  • Mentions: “pixel… custom audience… start working with that base.”

Campaign organization (structure templates)

Campaign templates and phase gates

• Initial campaign: traffic to Instagram visits

  • 1 ad set
  • Upload as many ads as available (example references “two ads”)
  • One ad set/ad spends and performs well; another may “not even spend anything”

• Pre-scaling campaigns: run after early sales validation

  • Mentions purchase/price points like R$10 / R$27 per purchase (exact mapping unclear due to subtitle noise)
  • These validation campaigns are deactivated once results are gathered

Ongoing validation campaign structure (profile vs purchase campaigns)

• For profile traffic campaign:

  • campaign → 1 ad set → multiple ads
  • runs for 2 days straight with no changes
  • after 2 days, send the cheapest-visit performers to conversion in isolation

• Organizational principle

  • “Campaign structure changes at organizational level, but not results.”
  • Interpretation: only routing/branching changes after winners are identified.

KPIs / metrics explicitly mentioned

• Cost efficiency concept

  • “Average cost of profile visit” is stated as cheaper than direct traffic (no explicit CAC number provided).

• Test day example

  • 36 profile visits → 1 purchase
  • sale value: R$ 9,90

• Scale claim

  • average 340 per day → R$ 75,500 with a single project
  • timeframe not fully specified beyond “average per day” and “single project”

• Scarcity implementation target

  • implement scarcity in the funnel, not at checkout (implied goal: higher conversion rate)

Examples & actionable recommendations

• Avoid purely institutional branding; combining expert + brand helps scale.
• Use a minimum viable schedule / starter grid:
  • 3 photos + 3 ads + 3 reposts
• Use an ad → profile → story sequence → sales page testing flow for conversion-centric validation.
• Creative testing rule:
  • ads must not be monotonous; match user desire for dopamine/pleasure.
• Routing rule (pixels/custom audiences):
  • route different segments appropriately (e.g., visitors vs followers) to avoid dead ends and missed follow-up offers.
• Operational principle:
  • companies with huge tech budgets outperform solo creators; don’t overcomplicate—run proven structures.

Framework-style concepts used (explicitly referenced)

• Touchpoints layering

  • increasing operational layers reduces wasted spend and enables low CPA

• Cold vs hot ads

  • Cold ads = first-time exposure
  • Hot ads = remarketing

• Dynamic funnel definition (as described)

  • a funnel that keeps the user “trapped” during interaction (in the presenter’s terms)

Presenter / sources

• Presenter: main creator/speaker (name not provided in the subtitles)
• Tools/sources mentioned (not presenters):
  • Pinterest
  • Magnific (formerly referenced as “FreePak”)
  • implied pixel setup (Meta/ads tracking)