how to actually get clients without a network

Summary

The video outlines two ways to get clients without relying on an existing network: improve cold-email engagement and build trust by contributing consistently to relevant online communities.

Cold-Email Tactics

• Earn the click: Don’t reveal the answer or offer in the subject line or the email’s first 10 words. The goal is to create enough curiosity for the prospect to open the email and see the offer.
• Avoid generic claims: Broad statements such as “48% of MSPs have this problem” can make outreach feel templated.
• Personalize around a likely pain point: Research the prospect and state a problem you believe they face rather than asking whether they have it. The speaker argues that people who recognize the problem may interpret this as evidence of relevant research. This tactic depends on choosing a problem that genuinely fits the prospect.

Community-Led Client Acquisition Playbook

1. Research the community: Identify recurring problems members discuss and develop systems or solutions for them.
2. Contribute before pitching: Answer questions and share useful, specific advice instead of immediately offering paid services.
3. Be consistent: The speaker suggests spending 15 minutes a day in a community—or splitting that time across three communities—for about a month.
4. Build visibility and trust: Consistent participation can help someone become one of the community’s most engaged members, gain profile views, and form relationships through posts, comments, and direct messages.
5. Turn interest into conversations: Publish useful posts about problems members face. When someone responds, follow up with clarification and offer further help.
6. Qualify through calls: Invite interested people to a call to walk through the solution. Not every call will be with a qualified buyer; focus on business owners who have the problem and have already tried paying to solve it.
7. Sell based on demonstrated expertise: Use the understanding gained from studying community problems to explain a more suitable solution.

Metrics and Expectations

• 15 minutes per day of community participation.
• About one month of consistent activity to potentially reach the community’s top five most-engaged members.
• The speaker estimates that roughly one-third to one-half of calls might involve qualified business owners, presenting this as a possibility rather than a guaranteed conversion rate.

Examples and References

The speaker describes spending 15 minutes each morning in a community called Platinum and refers to an offer associated with Hormozi, Sam Evans, and the Skool group. These examples illustrate community participation and value-first engagement.

Presenter/source: Nick Saraev Other people and communities referenced: Hormozi, Sam Evans, Skool, and Platinum