Come pubblicizzo il mio software (se non so farlo)? Ci provo con l’AI | Vlog 09

Summary

The video explores how a technically oriented founder can make software known, comparing organic marketing, B2B outreach, and paid advertising. The creator is learning the discipline rather than presenting an established marketing playbook.

Business and Marketing Takeaways

• Choose the channel based on the customer.
  • For B2B software, posting Reels and hoping the right buyer sees them may be inefficient. A more focused approach is to identify relevant people at target companies and contact them directly.
  • For a mainstream app, paid ads may make more sense because they can reach a broader audience.
• Direct outreach can be valuable. The creator sees personal messages and emails to potential customers as underused, while cautioning against using AI to indiscriminately spam prospects.
• Advertising is not automatically intrusive or ineffective. A sponsored story about singer-songwriter Lucio Corsi introduced the creator to his music, illustrating how an ad can work when it reaches a receptive person at the right time.
• The creator’s previous sales came through organic social media posts, but he is reconsidering the assumption that every product should start with social channels and regular content.

Frameworks and Processes

• B2B customer acquisition: Identify the companies and people most likely to need the product, then contact them directly rather than relying solely on broad social content.
• AI-assisted ad creation: Provide a product website or assets, generate brand and creative concepts, review them, and decide which are worth testing.
• Test before scaling: The creator is considering putting a small amount of money behind selected AI-generated ads for Pensarium, but has not yet run the test or reported results.

AI Advertising Experiments

Using Higgsfield Ads Studio, the creator tested ad concepts for two projects:

• Pensarium: Entering the project URL generated brand-style assets and social post ideas. Some felt awkward or “cringe” to him, though he noted that similar styles are commonly used by others in the industry. A generated video also repeatedly rendered an Italian tagline incorrectly, showing the need for human review.
• Ritiro Nomade: The creator supplied photos of himself and retreat locations to create a video depicting him walking through different retreats. He found the result compelling as a concept, while emphasizing that it was not a finished ad.

The broader lesson is that AI can lower the effort required to explore marketing formats, especially for founders who find ad creative difficult. However, generated work still needs checking and refinement.

Other Business Notes

• The creator described a transition from developer toward entrepreneurship and proposed a community where people could work on projects together and create synergies.
• He planned a live discussion for Monday about approaching these topics; no specific time or outcomes were given.
• Metrics: No campaign spend, conversion rates, CAC, revenue, or other performance results were reported. The proposed paid-ad test remained an idea.

Presenters and Sources

• Presenter: Giuseppe Funicello
• Projects discussed: Pensarium and Ritiro Nomade
• Tool discussed: Higgsfield Ads Studio
• Other people and references mentioned: Lucio Corsi; Valeria Malacasa and her book Switch On Accessibility; Fabio Biondi and Giorgio Boa and their book Building AI Powered Apps with Angular