한국 코스트코가 억울했던 이유

Overview

Costco Korea is framed as having been “unfairly treated” after launching a product called “Dubai Spread.” The video explains that Costco differentiated the product by adding crispy kataifi, and that overseas it’s praised as having no issues with taste or value.

Reported Consumer Reactions in Korea

Despite positive overseas feedback, the Korean response was reportedly negative. Some buyers criticized it as simply “chocolate kataifi.”

The commentary argues that this reaction is less about a flaw in the product and more about how Koreans typically eat spreads.

Intended Eating Experience vs. Typical Mixing

The spread was designed with separated creams so customers could taste pistachio and chocolate distinctly.

However, the video claims many Korean consumers mixed the components immediately, comparing the mindset to “bibimbap”—where everything is combined. As a result, most people reportedly ended up tasting pistachio-flavored cream covered in chocolate, which then created a perceived “wrong” flavor experience.

Core idea: the product is intended to be experienced in a separated manner, but mixing leads to a different taste profile.

Current Status: Growing Popularity

Finally, the video states that after positive coverage from YouTubers—particularly those who enjoy it by dipping (instead of mixing)—the product is now reportedly moving into mass production.

Presenters / Contributors

• Not specified in the provided subtitles.