Video summary

OMG! Hamidi Maison Luxe Elixir Update, Beast Mode Luxury Sweet Fruits Spice Florals Musk Leather Oud

Main summary

Key takeaways

Product Review

Product Reviewed

Hamidi Mason Luxe Elixir / “Hamidi Maison Lux”

  • Reviewed as an Alexia “pure perfume”
  • Also referred to by the reviewer as “Hamidi Mason Luxe Elixir Update” and “Hamidi Mason locks”

Details

  • Size: 110 ml
  • Price: ~£75 retail; often under £50 in the UK (“bargain” at that price)

Main Features Highlighted

Longevity (“Beast mode”)

  • Easily 12+ hours on skin
  • Reviewer estimate: 16 hours+
  • On clothing: claims it can last days (with an extreme “material goals for days if not for weeks” vibe)

Projection, Cloud, and Trail

  • 3–4 hours of heavy projection
  • Huge cloud and massive trail
  • Overspray caution: reviewer says don’t overspray
    • Max ~5 sprays
    • Often used 2–3 sprays, and suggests that “everybody could smell it”

Scent Character & Evolution

  • Dense, resinous, thick “fruity farm” character (reviewer wording)
  • Opening: very fruity/juicy, “fruit basket” effect
  • Evolution:
    • Fruits dominate first 1–2 hours
    • Then florals rise
    • Long drydown shifts toward leather + musk + rose

Scent Profile (Notes Mentioned)

Notes listed (as provided)

  • Top: fruity notes, leather, raspberry, apricot
  • Middle: Lady of the Valley, cotton candy
  • Base: leather, patchouli, (olibanum/levanum), musk

Additional notes the reviewer claims to detect

Peach, watermelon/melon, bergamot, lemon, orange blossom, massive rose, vanilla, amberness, sweet tea, and a touch of cardamom.

Sweetness Level

  • Rated ~8–9/10 for sweetness
  • Sweetness is described as done to perfection, not cloying
  • Driven by big vanilla, cotton candy, and overall fruity sweetness

Pros (Explicitly Praised)

  • Exceptional performance: “beast mode” longevity + strong projection/trail
  • Excellent value for money (especially under £50)
  • High perceived quality: reviewer reports no harshness/synthetics/chemical/alcohol feel; “opens beautifully”
  • Nice presentation: bottle described as “excellent”
  • Wearable leather: described as soft/palatable, not rugged or too dark
  • Enjoyment factor: “puts a smile on my face”
  • All-year versatility: described as all-year-round, with guidance on spray count by season

Cons / Caveats

  • May be too strong for some people due to density and projection (overspraying risk)
  • May not suit very sensitive wearers, since the composition is complex and sweet
  • Age suggestion: reviewer says “25 and up” is safest (not ideal for youngsters)

User Experience & Wear Advice

Who it’s for

  • Marketed/unisex, but reviewer says it leans slightly feminine (~60/40) due to florals (especially rose).

When to wear

  • Opulence, special occasions, evening

How to apply (spray count guidance)

  • Winter: 1–2 sprays, up to ~5 “if needed” (reviewer stresses don’t exceed ~5)
  • Summer: reviewer implies more sprays than winter, but does not give an exact number—still framed as controlled use
  • The perfume is strong enough that fewer sprays are recommended in colder weather

Ratings Given

  • Sweetness: 8–9 / 10
  • Overall (reviewer’s taste/experience/price): 10 / 10

Comparisons

  • No specific comparable brands/models were named.
  • Positioned as high value vs typical perfumes, emphasizing it outperforms expectations for the price.

Overall Verdict / Recommendation

Highly recommended if you want a long-lasting, intensely projecting, sweet fruity-floral-leather fragrance.

  • Best for adults (reviewer suggests 25+)
  • Best for special occasions/evening
  • Apply sparingly: around 1–3 sprays, max about 5—described as very powerful

Unique Points Mentioned (Consolidated)

  1. House of Hamidi = branch/subsidy of Sterling Perfumes (UAE)
  2. Reviewer frames it as a hidden gem with strong value for money
  3. 110 ml pure perfume
  4. Price: £75 retail, often <£50 in UK
  5. Longevity: 12+ hours (also 16+ hours claimed)
  6. Clothing longevity: days to weeks claimed
  7. Projection: 3–4 hours heavy projection
  8. Huge cloud and massive trail
  9. Overspraying caution: max ~5 sprays
  10. Sillage: lasts all day; people can smell it
  11. Unisex marketing, but leans feminine (~60/40)
  12. Listed notes: fruity/leather/raspberry/apricot; Lady of the Valley/cotton candy; base leather/patchouli/“olibanum”/musk
  13. Detected notes beyond listing: peach, watermelon/melon, bergamot, lemon, orange blossom, massive rose, vanilla, amberness, sweet tea, cardamom
  14. Opening: fruity, juicy “fruit basket”
  15. Evolution: fruits dominate first 1–2 hours
  16. Drydown: rose + leather + musk for most/all remaining wear
  17. Sweetness: 8–9/10, big vanilla, balanced sweetness
  18. Leather described as soft/palatable
  19. Performance described as “stella” / excellent throughout
  20. Complex profile—use caution for sensitive wearers
  21. Best for opulent/special occasions/evening
  22. All-year usage; fewer sprays in winter
  23. Reviewer gives 10/10 for taste/experience/price
  24. Reviewer recommends 25+
  25. Reviewer adds credibility claims about being handmade/perfumer-related (brand/personal perfumer credibility)

Speaker Views

  • Single main speaker (Naz): all performance, note detection, pricing, and recommendations come from one reviewer.

Original video