Video summary

Как ПРАВИЛЬНО загружать Reels в 2026? (секрет алгоритмов)

Main summary

Key takeaways

Technology

Core Idea of the Video (Instagram Reels Reach in 2026)

The speaker argues that low views (often 100–1,000) usually come from uploading and account setup mistakes that prevent Instagram from distributing Reels into the Discovery/Recommendations feed.

The video includes an 8-point checklist covering:

  • upload workflow
  • shadowban checks
  • algorithm-related settings
  • cover strategy
  • engagement hooks (description)
  • hashtags
  • publishing times
  • “targeting” the algorithm via profile packaging

1) Correct Reels Upload Workflow (Major “Secret”)

Key claim

Uploading through the wrong interface can reduce reach.

Steps described

  1. Use the professional panel → choose the recommendation option.
  2. In the Coverage tab, use the camera icon to load the Reel.
  3. Choose the video → proceed further.
  4. Do NOT press Share immediately (called out as a mistake).
  5. Press “Save drafts.”
  6. Go to Drafts → three dots → “Create a copy”
    • This creates two identical-looking versions with different sizes.
  7. Upload in this exact order:
    • Upload one version in trial/test mode
    • Upload the other version to the regular feed

Why (algorithm behavior explanation)

  • If you upload to the feed first and then to test, the algorithm may treat it as already published.
  • If you test first and then upload to the feed, the algorithm can promote both in recommendations.
  • He describes “jackpot” cases where a Reel appears in both preview contexts (test + feed).

2) Check Whether the Account Is Shadowbanned (Before Blaming Upload)

Two criteria

  1. Account status page: checkmarks must be green
    • Note: for Russian users, monetization may show orange even if other indicators are green—and it’s still considered passing.
  2. Recent Reels insights: in statistics, look for a “non-subscribers” audience category
    • It should be 20% or more.

If both pass, he claims the account is not shadowbanned.

3) Enable Recommendation-Related Settings (3 Must-Do Toggles)

If shadowban isn’t the issue, he says many authors fail to enable settings that increase algorithm visibility.

Settings to change

  • Turn off Private account (so posts are visible to all users)
  • Turn on public photos/videos in search engine results (for broader discoverability beyond Instagram, e.g., Google)
  • Turn on highest-quality media download (to avoid degraded upload/loading quality)

4) Getting More Views Using the “Interesting” Tab

His distinction

  • Reels feed: swipe-based, often random/discovery-driven.
  • Interesting tab: more like YouTube thumbnails—users choose based on the cover.

Big warning

Don’t leave covers blank or use covers that are only “aesthetically pretty.”

Recommendation

Use uglier but clicky frames—awkward shots or clear, legible headlines.

Cover workflow described

  • During the last upload stage: Change cover
  • Use the frame slider to pick the most triggering/understandable moment
  • Adjust placement in the Profile Grid so it shows well in Explore/Interesting

5) “Verify Cover Clickability” Using GPT (Plus a Visual Test)

He proposes a method:

  1. Take a screenshot of the Interesting tab
  2. Use Bazaart to overlay your cover onto posts in that tab
  3. Use GPT chat:
    • Prompt GPT to choose the most clickable cover and explain why
  4. If GPT selects yours as the most clickable, he treats that as validation

(He says he provides the prompt via the video description.)

6) Description Is Required (To Target + Increase Watch Depth)

He says descriptions should:

  • not be copied word-for-word from the script
  • not include “nonsense from GPT.”

Description goals (two problems to solve)

  1. Help the algorithm identify the target audience using niche keywords
  2. Increase engagement so users get “stuck” on the description—improving watch depth and support for recommendations

He also promotes using his own prompt to generate an engaging, keyword-rich description via a bot/prompt system.

7) Hashtags: Avoid Broad Tags—Use Micro-Niche Hashtags

Problem

Broad hashtags create extreme competition (“Blood Ocean” concept).

Solution

  • Use 2–3 micro-niche hashtags that match the exact topic
    • Examples:
      • “fitness for pregnant women”
      • “psychology of persuasion”
      • “real estate in Batumi”
  • Don’t spam many generic tags.

8) Best Posting Time: Don’t Guess

He criticizes myths like “Friday evening / Sunday morning.”

Method

  1. Open Insights/Statistics
  2. Go to New subscribers
  3. Scroll to the bottom to view peak times per day of the week
  4. Post around those peaks

9) “Golden Formula” to Signal Exactly Who the Account Is For

He argues Instagram reads profile text, so clear packaging improves targeting beyond just subscribers.

Golden formula components

  • Avatar: high contrast; correct background/foreground
  • Bold name/keywords: terms people search for
    • Example includes “content producer, personal brand, …”
  • Line 1: what you do and for whom (audience + service)
  • Line 2: main achievement/power statement
    • Example: “made 200+ million-view videos…”
  • Line 3: offer / call to action
    • Example: “get 1,000 more subscribers in 30 days…”
  • Include a link for the next step

He claims this makes the algorithm’s interpretation more precise because it reads the profile word-by-word.

Promotional CTA (Non-Technical Mentioned)

He invites viewers to join a sprint to get 1,000 subscribers in 30 days, via a link in the description.

Main Speaker / Sources

  • Main speaker: “Boris” (presenter, named multiple times)
  • Tools referenced:
    • Instagram (Professional panel / Insights)
    • GPT chat
    • Bazaart
    • Photoshop (as part of the cover-check workflow)
    • Telegram (for prompts/examples)
    • An external bot/prompt system linked in the video description

Original video