I Tried CPA Marketing using Facebook Ads (Realistic Results)

Summary

The presenter explains a CPA (cost-per-action) affiliate model: advertisers pay for leads or completed actions, such as submitting an email address or installing an app. Affiliates promote offers through tracking links and earn a payout when users complete the required action.

The video is primarily a step-by-step promotional walkthrough, not a report of a completed campaign. Despite the title, it provides no verified campaign results or evidence that the stated earnings were achieved.

Process and Tactics Described

• Choose a CPA network and offer

  • The presenter demonstrates checking a network directory for payout timing, minimum payout, payment methods, and partner reviews, then uses OGAds as an example.
  • In the network’s offers section, they filter by country, device, and category, and search for simple email-submit offers.
  • The presenter recommends looking for a network EPC of at least $0.10 as an indicator of past partner performance. EPC is presented as a screening metric, not a guarantee of individual campaign results.

• Build a tracking link

  • For an offer that requires a content blocker or other incentive tool, the walkthrough uses an OGAds smart link.
  • The presenter adds the chosen offer and two or three similar offers as suggestions, then uses the resulting link for promotion.

• Create ad creative

  • The video suggests either obtaining permission to use a relevant third-party video or generating a new video with Google AI Studio.
  • It recommends a short, engaging description and headline, along with a “Learn more” call to action.
  • The presenter claims that more ad engagement can reduce CPC, but provides no supporting campaign data.

• Set up a Facebook campaign

  • The walkthrough selects a website-traffic objective and describes targeting one country, all genders, and roughly ages 18–35, with detailed targeting left at Facebook’s defaults.
  • A sample budget is $10 per day, with the platform estimate shown as 73–210 clicks.

• Use a quiz-style landing page

  • The presenter demonstrates building a Google Sites page containing a Google Form with three to five questions, ending with a question related to the advertised gift-card offer.
  • The form’s confirmation message links to a social profile; the presenter then suggests placing the smart link in that profile’s bio.
  • They also recommend adding images to quiz questions and connecting a custom domain. A .xyz domain is cited as costing about $2.

Metrics and Illustrative Economics

The video gives a hypothetical, not measured, example:

• Ad spend: $10/day
• Assumed clicks: 120/day
• Assumed offer completions: 20
• Implied earnings: $45
• Implied net profit: $35, before any other costs

The payout implied by that example is $2.25 per completion. The video does not disclose actual conversion rates, campaign duration, tracking results, or whether the assumptions were achieved. Its opening promise of earning $500/day is not substantiated by the walkthrough.

Important Platform-Policy and Operational Risk

The presenter says Facebook may reject direct CPA links and describes routing users through a quiz page and social profile before they reach the offer. The video frames this as a way to get ads approved. Using an intermediary page to disguise the destination or evade ad review may violate platform rules and can lead to rejected ads, account restrictions, or loss of advertising access.

The suggested gift-card messaging and offer claims should also be accurate and authorized. The tutorial does not establish that the example offers are legitimate or that the proposed flow complies with platform or advertising requirements.

Presenters and Sources Mentioned

• Presenter: XB Marketing
• Platforms and tools referenced: OGAds, a CPA-network directory referred to in the subtitles as “apay.com,” Facebook Ads, Google Sites, Google Forms, YouTube, Google AI Studio, ChatGPT, Instagram, Twitter/X, and Namecheap.