Use instagram the right way | Photography VLOG #26

Main ideas / concepts and lessons

• Before everything else on Instagram, get “focus” right.

  • Even with great content quality, a strong posting strategy, and the right hashtags, the foundation is that each account should have a clear, consistent theme.

• Instagram growth depends heavily on consistency for each specific account.

  • If your account’s theme is street photography, don’t frequently mix in unrelated genres like flower photography.
  • The Instagram algorithm prioritizes how audiences react (likes, comments, engagement), not how humans judge “quality.”

• Mixing genres can confuse the algorithm and reduce engagement.

  • If followers follow you for street photography and you suddenly post flower photos:
    • most of that audience won’t engage
    • the algorithm interprets the lower engagement as a quality/fit problem (even if the photo is objectively excellent)
  • The real issue isn’t just “quality”—it’s that the content is being shown to the wrong audience, based on what that audience originally followed you for.

• Creative freedom is fine, but it should be separated.

  • If you want to experiment with other ideas (e.g., flower shots), do it in a separate account, not mixed into the main account’s theme.
  • This keeps the “engine” aligned with your intended audience.

• The algorithm can still find overlap audiences if you separate content properly.

  • If someone likes both styles (street + flowers), the algorithm can identify and serve them the relevant content.
  • You don’t need to force mixed posting to reach shared-interest users—the algorithm can handle that.

• Create multiple focused accounts instead of one mixed “pile.”

  • It’s easy to have several accounts, and you can help people find them by cross-linking in bio.
  • The speaker’s experience:
    • they originally grouped multiple categories together (friends/family, professional, “playground”)
    • later, they split them into separate accounts
    • they observed that the focused approach worked better.

Methodology / practical approach

• Choose a theme/scope for each Instagram account (e.g., street photography on Account A).
• Post consistently within that theme for that account.
• Avoid mixing unrelated content on the same account (e.g., don’t regularly insert flower photography into a street-photography account).
• If you want to explore other genres or “playground” ideas:
  • create a separate account for that experimentation
• Let the algorithm handle audience matching:
  • don’t worry that your “shared-interest” audience won’t find you
  • the algorithm can surface content based on demonstrated preferences
• Organize accounts clearly:
  • separate friends/family vs professional vs experimental/playground categories
  • use cross-linking in bios so followers can discover other accounts
• Keep posting super consistently and maintain tight alignment with each account’s scope.

Speakers / sources featured

• Speaker: The main narrator (no name provided in the subtitles).