Video summary

Unified Labeling - Sensitivity Labels

Main summary

Key takeaways

Technology

Overview: Unified Labeling & Sensitivity Labels (Microsoft Purview/AIP)

The video explains how to create sensitivity labels as part of Unified Labeling, which is the newer approach that replaces/advances beyond the classic AIP labeling experience. It focuses on practical portal steps, customization options, and migration considerations.

Deployment / Migration Scenarios

1) First deployment (no classic client/IP configured)

  1. Go to Security/Protection (Office/portal).
  2. Choose an existing Sensitive Info Type or create a new one.
  3. Map them to Sensitivity Labels.
  4. Create a policy.

After this, users/clients can query labels and apply the appropriate protections.

2) Migration from classic AIP

  • When enabling Unified Labeling, most AIP portal configuration migrates to the:
    • Security & Compliance Center
    • Unified Labeling portal

Not migrated options (important)

  • Label “Condition Stop” / “Conditions for recommending/applying labels” settings (e.g., keyword-based apply/recommend logic)

  • Protection configuration when using your own encryption keys (“hosting your own keys”)

Reversibility note

  • The speaker says enabling Unified Labeling is reversible in wording, but also indicates that:
    • once enabled for a tenant, you cannot deactivate it
  • Tenants created after June 2019 have Unified Labeling enabled by default.

Creating a Custom Sensitive Info Type (Key Capability)

Unified Labeling introduces the ability to create custom Sensitive Info Types and reuse them broadly.

Example use case (from the video)

  • Detect keywords such as “human resource” and “concept work”
  • When detected, apply/propose the corresponding Sensitivity Label

High-level steps / logic highlighted

  1. Create a Sensitive Info Type
  2. Choose detection method:
    • keyword
    • regex
    • action
  3. Add conditions (e.g., based on regex match)
  4. Optionally add a supporting element and tune:
    • confidence
    • proximity levels
  5. Test by drag-and-dropping a sample document
    • The portal shows whether detection succeeded.

Key comparison

  • The video describes “custom sensitive info type + testing” as a differentiator.
  • Innovation/capabilities are presented as focused on Unified Labeling, not the old portal.
  • Once created, a Sensitive Info Type can be used with:
    • any sensitivity label
    • DLP policies

This contrasts with the classic portal, where the coupling was more label-specific.

Creating a Sensitivity Label (Portal Feature Set)

The speaker demonstrates creating a label (example name like “first UL test”), including tooltip/description.

Label configuration typically includes these areas:

  1. Encryption / Permissions (similar to classic portal)

    • Add permissions / identity scope (who can access)
    • Choose an access type (example shown: viewer)
    • Option to let users define permissions (user-defined permission option exists)

  2. Content marking

    • Optional header/footer and watermark
    • Can be enabled (or none)

  3. Untrusted location / public cloud prompt

    • Requires WIP + MD ATP (optional setting; the demo skips it)

  4. Where the label can be applied

    • Enable availability for SharePoint sites / Office 365 groups (optional)

  5. Automatic labeling

    • Enable automatic application using conditions
    • Add conditions referencing the previously created Sensitive Info Type

Notes emphasized by the video:

  - **Recommendations** behavior may require additional setup
  - **Recommendation doesn’t work automatically in Outlook** and requires a **small PowerShell change** (to be covered in a later video)

Finish options

  • Click Submit to create the label
  • Optionally publish the label (described as the “entry point” for the next stage: policies)

Summary of What’s Covered

  • How to enable Unified Labeling and verify tenant status
  • How to create and test a custom Sensitive Info Type
  • How to create a Sensitivity Label
  • What features/options exist for labels, including:
    • permissions
    • watermark/header/footer
    • untrusted location prompt
    • SharePoint/Groups availability
    • automatic labeling
  • A note that policy creation comes in the next video

Main speakers / sources

  • Primary source: The video author/speaker (intro phrase like “hi guys… welcome back to our Channel”)
  • Product/platform referenced: Microsoft Unified Labeling / Security & Compliance Center (Microsoft Purview labeling/information protection context)

Original video