Start A Business Using Realtor.com With $0 (How To Make Money Online 2026)

Summary

The video presents a small agency service for real estate agents: set up automated text replies for missed calls and charge a recurring monthly fee. The proposed value is helping agents keep prospective buyers and sellers engaged when they can’t answer the phone.

Business playbook

• Find prospects: Search Realtor.com’s “Find Realtors” directory by city or ZIP code. Zillow and Trulia are mentioned as alternatives.
• Qualify leads: Prioritize agents with substantial current listings, past sales, recommendations, or ratings. The presenter argues that more active agents are more likely to treat real estate as a full-time business and be able to afford the service. Start with personal connections where possible.
• Pitch the service: Offer automated missed-call text-back. When a prospect calls and the agent doesn’t answer, the system sends a customizable message, such as, “I just missed your call. How can I help you?” The agent can continue the conversation through a mobile app.
• Make the ROI case: Ask the agent about their average client value, missed calls, and close rate, then enter those figures into an ROI calculator. This frames the offer around the agent’s own estimates rather than relying only on a generic sales claim.
• Set up and bill: Create a client profile in the software, enable missed-call text-back, customize the message, and connect payment processing. The presenter estimates that setup takes about five minutes.
• Grow through recurring accounts: Charge each agent a monthly service fee. The presenter illustrates how revenue could grow by adding clients.

Metrics and pricing mentioned

• 62% of incoming calls to small businesses go unanswered: Cited by the presenter; the subtitles provide no source.
• Example ROI calculation: The presenter uses a $300,000 home sale and an assumed 3% commission to illustrate $9,000 in commission, while acknowledging that commission arrangements may vary.
• Illustrative agent inputs: The example uses 20 missed calls per week and a 20% close rate. The calculator reportedly estimates nearly $35,000–$36,000 in monthly money left on the table. This is a sales illustration, not a verified result, and depends on the calculator’s assumptions.
• Proposed price: $297 per month for the service. The presenter also refers generally to a potential $300–$500 monthly marketing-service range.
• Revenue example: 10 clients at $297 per month would bring in about $2,970 monthly, before software, operating, and other costs.

Practical considerations

• The tactic is a narrowly scoped, recurring service rather than a broad advertising or lead-generation campaign.
• The video emphasizes Realtor.com as a free prospecting source, but the service depends on third-party software. The presenter discloses that he receives an affiliate commission if viewers sign up through his link.
• The subtitles do not provide a detailed outreach script, client results, or evidence for the cited missed-call and ROI figures. Validate the agent’s call volume, conversion rate, software costs, and willingness to pay before presenting projected returns.
• The presenter gives inconsistent counts for his experience working with real estate professionals: over 14,000 in one passage and over 15,000 in another.

Presenter and sources: Jason Wardrop; Realtor.com is the featured prospecting source, with Zillow and Trulia mentioned as alternatives. The service software is not named in the subtitles.