Video Summary - 20250213_TMヒアリング面談_千葉海智

Meeting overview

The presenter explains an EC (e-commerce) outsourcing/matching service (“EC Pro / E Pro”) and the engagement process.
Then, they conduct a background/skills interview with Chiba-san to determine fit.
The discussion focuses mainly on go-to-market execution for e-commerce brands (web/social/CRM), along with Chiba-san’s past results and working style.

Service: “EC Pro / E Pro” (how the business works)

Matching model & sourcing constraints

A platform connecting EC businesses wanting to increase sales with EC-experienced marketers.
Only EC-experienced individuals are listed on the marketplace.
The service reports 4,000+ registered EC-experienced people.
Demand is high: 180+ inquiries per month.
Direct client-to-pro work is restricted:
- Direct contracts between clients and EC pros are prohibited.
- The provider stands between the client and the EC pro via outsourcing contracts.

Throughput / capacity

After narrowing to “good fit” projects, they can typically introduce:
- ~10–20 projects per week to the candidate.

Payment terms (important operating detail)

Compensation is paid on the 15th of the month two months after work completion.
- Example: work completed in February → paid on April 15.

Project types / targeting

Primary focus areas:
- EC brands
- performance marketing support
Marketplace distribution mentioned:
- Roughly equal across the provider’s own EC sites, Rakuten, and Amazon
- Rakuten projects have been gradually increasing recently
Category/skill tags include:
- Common EC categories such as food, cosmetics, apparel
- Also daily necessities and health foods
Skill-tag matching mechanism:
- Candidates register “EC-related skills.”
- Offers are matched automatically.
- Candidates are asked to update skills if anything changes.

Engagement / hiring process (playbook)

Job offer pipeline (steps)

Since the candidate is already registered, the process skips early steps and focuses on execution steps:

Email job details are sent to the registered address.
Candidate applies via a form URL in the email.
If the client requests an interview, the provider’s sales rep contacts the candidate individually.
A ~1-hour Zoom meeting among candidate + client + sales rep.
Candidate prepares a proposal document using a pre-defined format.
If the client wants to proceed, the project kicks off.
Customer success supports during the project after kickoff.

Proposal screening heuristics (actionable guidance)

The proposal is expected to include:

Built using the template format (pre-defined doc structure)
The candidate’s “only you can do” value proposition
Relevant challenges taken from the project email
“Appeals” in about 3 steps

They claim the structured approach yields a high initial screening pass rate.

Competitive ratio / selection funnel (numbers)

Among 5,000+ registered people:
- narrowed to ~600 based on skills/materials/experience
- then ~20–30 entries are expected per project (sometimes up to 50)
From those, the provider selects candidates likely to succeed and contacts them (described as the “next stage”).

Work style requirements

Fully remote work is expected.
They generally don’t accept office-required projects.
Coordination timeline expectations:
- Candidate requests 3 days to 1 week advance notice for meetings/chat needs.
Response timing flexibility:
- Mentioned acceptable timing is ~1–2 hours after timeouts, not overly strict.

Referral campaign (growth tactic)

Incentive

They run a professional referral program.
Incentive structure:
- If Chiba-san refers someone with E5 experience
- Both the referrer and the new professional receive a 10,000 yen Amazon gift card

Target referral profile

EC experience across their own EC site / Rakuten / Amazon
Plus experience in youth marketing and advertising

Chiba-san background: capabilities & positioning

Core strengths (what they do)

Specialty channels:
- Instagram (primary), plus X and TikTok
Skills:
- Video editing
- Copywriting
- Instagram account concept design
Shopify capabilities:
- setup to customization
- writes Liquid code
- integrates with APIs
Career direction:
- Engineer → infrastructure/front-end → practical SNS/web marketing (a blend of engineering + marketing)

Typical client profile / budget scale

Mostly small & mid-sized businesses (SMBs) in e-commerce.
“Large corporation” experience exists via PR industry work, but e-commerce clients are mostly SMBs.
Average company monthly budget mentioned:
- ~2 billion yen or less (company size range)
Typical project scale:
- Many projects around ~200,000 yen
- 30–40 hours/month target work volume
- Includes coding within that budget (Shopify + landing pages/site components)

Delivery model for design/production

Creative production can be handled, but there may be a designer partner.
Approach:
- direct designers Chiba trusts as a director
- hand off execution if the designer aligns with the themes
Budget constraints mentioned:
- 200,000 yen: feasible for setup → construction → light design/directing
- tighter scope (construction only + initial Instagram design) was noted as still “possible”

Concrete case examples & quantified outcomes (performance metrics)

Case 1: Onsen Puri (TV exposure did not convert; strategy + CRM drove growth)

Problem

Appeared on TV but didn’t translate into sales initially
Seasonal/weather effects noted (tourism demand drops on rainy days; analog/paper-based operations)

Actions

Built a web strategy to convert awareness into EC traffic
Focused on LINE-based repeat strategy / CRM
Implemented “e-commerce-like” flows via LINE, including store LINE integration
Used prototypes and planned repeat business after the initial launch stage

Results

~20x increase in monthly sales
Impact timing: ~3 months after support began

Interpretation

Growth shifted from “sporadic sales” to “selling aggressively,” then moved into repeat/CRM optimization.

Case 2: Portrait / welcome board concept repositioning (market shift + pricing + TikTok)