I'm Sorry... But This Is Funny

Overview

Paul Joseph Watson reviews John Lewis’s Christmas advert, which depicts a white grandmother trying to connect with her mixed-race grandchildren. He criticizes the children as rude and ungrateful, and highlights the absent father, the grandmother’s difficulty relating to them, and her attempt to win their affection with an expensive Christmas gift.

Watson argues that the advert appears intended to present diversity as a unifying message but instead portrays the grandmother as out of touch and the children as spoiled. He says the advert’s perceived failure is especially amusing because John Lewis’s Christmas ads are often treated in Britain as markers of the national mood.

Presenter/Contributor

Paul Joseph Watson