Video summary

과일위탁판매 1시간 종결판 유료강의 무료로 풉니다.

Main summary

Key takeaways

Business

Business summary (fruit consignment sales on Coupang; 6-step playbook)

The speaker outlines a “from zero to listing + ranking + fulfillment” process for selling fresh fruit on Coupang via consignment (B2B supply)—meaning the seller does not hold inventory or handle packaging themselves. The approach is presented as:

  • Data-driven keyword selection
  • Tight farm/supplier sourcing
  • AI-assisted content creation
  • Coupang SEO + proper product registration
  • External traffic for exposure
  • Order management via B2B supplier fulfillment and tracking upload to Coupang

Reported performance / proof points (sales & expenses)

  • YouTube setup attempt (AI shorts + fruit consignment theme)

    • Subscriber counts mentioned: 14,000 and 28,000
    • Result: minimal monetization
    • Music revenue: 500,000 KRW total

  • First real consignment fruit sales (“staked life” moment)

    • Immediate sales after trying consignment: 50,000,000 KRW

  • Monthly sales examples (posted as actual)

    • February: 90,000,000 KRW
    • March: 100,000,000 KRW
    • April: 160,000,000 KRW

  • Last 30 days (with advertising costs)

    • 71,367,600 KRW in sales (explicitly mentions “with advertising costs”)

The 6-category execution framework (step-by-step)

1) Keyword selection using Naver Data Lab (data-first)

The speaker uses four criteria (in this order) to decide whether to proceed:

  1. Demand signal: confirm the product keyword has demand via search results (rank/demand).
  2. Seasonality: timing is stated as ~70% of fruit sales.
  3. Coupang price benchmarking: match the average price of the top 5 sellers on Coupang.
  4. Product issue check: verify there aren’t major quality/supply/condition issues
    • Example framing mentions fit to trends/quality and “plus/minus expectations” (e.g., “spring greens bibimbap”).

Reducing competition with keyword modifiers

  • Avoid overly broad keywords (e.g., “peaches”, “watermelons”).
  • Add niche modifiers to target specific searches (e.g., flat peaches, seedless watermelons).

Concrete keyword selection example (trend windows)

  • Uses 2-year trend graphs and peak windows logic.

Chosen keywords (as stated):

  • 1st keyword: Daeguk + Cheonbuksunga / Daegukcheon peaches
  • 2nd keyword: Musaja / Humusa plums
  • 3rd keyword: Cherryja / cherry plums

(Example peak logic included: peach demand score comparison and plum/cherry plum peak window alignment to July 16–July 20, tied to the speaker’s seasonal reasoning.)

2) Sourcing: find farms/B2B suppliers (3 methods)

Goal: find the specific farm(s) that match the chosen keyword so they can fulfill Coupang orders.

Three sourcing methods:

  1. KakaoTalk Open Chat (B2B farm listings)

    • Search “fruit B2B” in open chat and contact producers/farms directly.

  2. Naver Cafe

    • Search cafe posts (example given: “Nongrak Cafe”) for producer recruitment for consignment sellers.
    • Example includes obtaining phone numbers from posts advertising specific peaches and prices.

  3. Google search for farm + product

    • Example: searching “plum farm” found a farm posting with online sales intent; contact via phone/blog.

Contact approach

  • Call producers and ask if they can sell consignment to online sellers.
  • If calling is hard, the speaker says text messaging is acceptable.

3) Content creation: thumbnails + detail pages using AI prompts

Core claim: avoid outsourcing tools/design; use AI to generate usable product pages quickly.

Process overview

  1. Get a product photo

    • Example: find an image via Google for “Humusa plum”, then crop/snippet using Windows Shift + S.

  2. Use GPT with a pre-made prompt

    • The speaker claims the prompt can produce multiple detail page variants (e.g., 10 pages).
    • The prompt must include a Coupang inquiry phone number at the end.

  3. Create representative image

    • Run another AI step to generate the representative image from the captured photo.

  4. Upload “as is” to Coupang

    • Save/download generated images and register them.

Example content claims shown in the AI output (as stated)

The speaker includes structured claims such as:

  • “4.8+ customer satisfaction rating”
  • “domestically sourced and shipped after inspection”
  • “freshness management” (as displayed in the AI-generated sample)

4) Product registration on Coupang (Coupang SEO + correct settings)

Key operational warnings/choices:

  • Use Product Registration, not Bulk Product Registration.
  • Select shipping method: Seller Shipping
    • The speaker warns not to ignore this even if “Rocket Cross” options exist.
  • “No brand” guidance:
    • Fruits are treated as not brand-based, but you still must set a display product name.

Pricing mechanics

  • Set:
    • Selling price (from sourcing margin calculations)
    • Regular price (discount rate tuned)
  • Discount tuning:
    • Speaker states around 30% regular price discount improves conversion.

Stock setting (demo logic)

  • Because the farm supplies fulfill orders (seller doesn’t ship themselves), set stock to 999 in the demo.

Shipping settings (specific and operational)

  • Shipping type: Fresh/Frozen
    • Claimed to reduce customers’ unilateral exchange/return requests.
  • Jeju additional charge considerations:
    • Example supplier fees:
      • Jeju: +3,500 KRW
      • Others/bookstore area: +10,000 KRW
    • Speaker emphasizes reflecting correct fee logic to avoid margin loss.
    • Example claim: charging consumers only 5,000 KRW in one area leads to losses.
  • Shipping speed stability:
    • If same-day arrival is uncertain, set to 2 days “for stability” to avoid revision penalties.
  • Free shipping strategy:
    • Speaker recommends free shipping for exposure, but stresses correctly accounting for supplier shipping charges.
    • Notes free shipping can change what customers see vs. supplier charges.

Search terms & filters

  • Search terms: use Coupang’s related search terms and paste them (comma-separated).
  • Required filters:
    • Fruit type
    • Total amount (weight units)
    • Vegan option (speaker mentions setting vegan-related filter)

5) Exposure / ranking control using external traffic

The speaker says they achieve top rankings through external traffic, giving one primary channel:

  • Post on a Naver Mom Cafe
    • Example cafes: Moms Holic / Moms Olic
    • (Only women accounts; speaker suggests men can use relatives’ accounts.)

Posting tactic

  • Find existing links/products being discussed (agricultural & fisheries shopping tab).
  • Post a similar “link to storefarm/store” style recommendation using the Coupang product link.

Hook framing

  • Use bold, attention-grabbing promo language (example style: “nuclear onions 10kg … incredibly cheap”) to drive clicks.

Goal and compliance

  • External inflow → more clicks/purchases → Coupang detects profitability and may prioritize exposure.
  • Must follow each cafe’s rules to avoid suspension.

6) Order management (fulfillment via B2B supplier; tracking upload)

The speaker describes placing orders outside Coupang, then syncing tracking into Coupang.

Workflow (example)

  1. Submit order via B2B site (not Coupang Wing) to supplier.
  2. Single order input for selected product size/price
    • Example: Humusa plums 7,000 KRW per kg.
  3. Copy/paste customer delivery address list from Coupang’s order system.
  4. Create order → supplier returns a tracking number.
  5. Back in Coupang Wing:
    • Enter tracking number
    • Select courier
    • Complete fulfillment

Why addresses are available

  • Addresses and recipient names are available because customers order through Coupang first.

Margins & KPIs / numeric targets mentioned (profit methodology)

Margin goal

  • Target 18%–20% profit margin (net profit per unit is also calculated).

Pricing formula logic

  1. Compute average market price from top 5 sellers on Coupang for each unit weight.
  2. Compare to B2B sourcing cost.
  3. Set selling price slightly under/near the market average to win “lowest price” positioning.
  4. Estimate margin and net profit per sold unit.

Concrete pricing example: Daegeukcheon peach

Top-seller average price benchmarks (as stated)

  • 1kg: 9,520 KRW
  • 2kg: 14,300 KRW
  • 4kg: 23,700 KRW
  • 5kg: 40,000 KRW

Cheapest supplier cost examples (as stated)

  • 1kg: 6,500 KRW
  • 2kg: 9,500 KRW
  • 4.5kg: 17,000 KRW

Under-average strategy examples (as stated)

  • Sell 1kg at 9,200 KRW
    • ~300 KRW cheaper than average
    • Margin: 18%
    • Estimated net profit/unit: 1,627 KRW
  • Sell 2kg at 14,000 KRW
    • Margin: 20%
    • Estimated net profit/unit: 2,868 KRW
  • Sell 5kg at 23,700 KRW
    • Strategy to undercut around 4kg lowest price
    • Margin: 17%
    • Estimated net profit/unit: 3,900 KRW

Plum example: Humusa plums (average with outlier removal)

Notes/adjustments

  • Exclude sellers with suspiciously similar photos and 0 reviews
    • Speaker treats this as “low competition” and uses a cleaner set for average.

Average price computed (as stated)

  • 1kg: 10,000 KRW
  • 2kg: 16,850 KRW
  • 3kg: 22,900 KRW
  • 5kg: 34,900 KRW

Cheapest supplier cost comparison (example)

  • 1kg: 7,000 KRW
  • 2kg: 11,000 KRW
  • 3kg: 15,500 KRW

Under-cut strategy (as stated)

  • Sell 1kg at 9,800 KRW (100 KRW cheaper than top)
    • Margin: 18%
  • Sell 3kg at 21,800 KRW (100 KRW cheaper than lowest top)
    • Margin: 17%
    • Estimated net profit: 3,758 KRW

Actionable recommendations distilled (playbook takeaways)

  • Use Naver Data Lab and a 2-year trend graph to pick timed niche keywords (modifiers to reduce competition).
  • For fruit, the speaker claims seasonality drives ~70% of sales outcomes.
  • Always benchmark against top 5 Coupang sellers and compute average price (don’t rely on intuition).
  • Source from multiple B2B farms and choose the cheapest supplier that still meets quality expectations.
  • Price slightly below market averages (often ~100–300 KRW under) to capture “lowest price” advantages.
  • Use AI to generate:
    • detail pages (including phone number)
    • representative images
    • titles derived from top seller “success factors”
  • On Coupang registration:
    • choose the correct shipping type (Fresh/Frozen),
    • follow free shipping logic correctly,
    • apply accurate Jeju/region fees to prevent margin leakage.
  • Drive rankings with external traffic (Mom cafe posts + store links) while following community rules.
  • Manage orders by:
    • placing orders on the B2B site
    • copying Coupang customer addresses
    • uploading supplier tracking back into Coupang Wing

Presenters / sources

  • Presenter/source: “Miracle”
    • Speaker states: “my company name is Miracle”
    • Mentions “Teacher Choi Ji” in the demo context for AI detail page generation

Original video