Video summary

05 KW Pengaturan Facebook Business

Main summary

Key takeaways

Educational

Main ideas / lessons

  • Facebook Business Manager is a Facebook tool for managing multiple entities in one place, including:

    • Multiple Facebook pages
    • Multiple ad accounts (up to 10 per Business Manager setup, as described)
    • Team/staff access (adding employees is not possible with a personal ad account, according to the video)

  • The video’s goal is to explain features and then walk through creating a Facebook Business Manager account.

  • Business Manager centralizes “assets and permissions”, so businesses can collaborate internally (staff) and externally (partners/franchises).

  • It also integrates multiple Facebook-related services, such as:

    • Instagram
    • WhatsApp
    • Pixels/events
    • Audience sharing

Methodology / step-by-step instructions (creating a Facebook Business Manager)

  1. Go to the Business Manager creation page

    • Enter: www.bisnis.com (as spoken in subtitles; likely intended to be Facebook’s Business Manager URL)

  2. Create the account

    • Click “Create account”

  3. Log in

    • Log in to your Facebook account

  4. Fill in Business information

    • Name your business (example: “kaos seru”)
    • Enter your name (example: “6 Fatoni”)
    • Enter a business email

  5. Submit

    • Click Send

  6. Verify email

    • A statement appears that the Business Manager is created
    • Verify the email immediately so it can be used right away

Key features explained (what you can do in Business Manager)

  • Add Facebook pages

    • Through the Pages section: click Pages → Add (to add additional pages)

  • Add ad accounts

    • Through the Ad accounts section: go to Ad account → Add
    • The video states you can add up to 10 ad accounts

  • Add people / staff

    • Add team members so they can help manage advertising

  • Partner access

    • Share business data/assets with external parties (or receive shared assets from them)
    • Example: if you created a business but don’t have time to run ads, you can share ad accounts with a partner

  • Business asset group / permission connections

    • A central system to connect assets and permissions in one place

  • Application / game developer integration

    • A feature to connect with applications/game developers on Facebook/Instagram

  • Instagram account connection

    • Connect an Instagram account to Business Manager
    • Instagram ads/settings can be managed via Business Manager (instead of directly inside Instagram)

  • WhatsApp account connection

    • Connect a WhatsApp account for customer communication

  • Catalog

    • Displays products/services (described as photo/status-like items)

  • Pixel

    • A special code to capture and store data
    • Used to create and manage pixels

  • Offline event set

    • Stores customer data for offline events

  • Conversions

    • Create/manage conversion actions

  • Events group/source

    • Groups pixels and application activities, etc.

  • Shared audiences

    • Share audiences (e.g., customer data) between:
      • ad accounts
      • businesses/business managers
    • Example: franchise/license buyers can receive audience data so they don’t start from zero, helping match markets better to targets.

Closing note from the video

  • After creating Business Manager and learning its features, the next chapter/topic will be:
    • Advertising account setup

Speakers / sources featured

  • Speaker: “6 Fatoni” (identified in the subtitles as the presenter/voice)
  • Source: Facebook (the tool Facebook Business Manager and its features)

Original video