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Know the Top Priorities of Your CEO

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Key takeaways

Business

Overview

  • Don Shyenrife (Gartner) presents findings from Gartner’s CEO survey and CEO Confidence Index to help CIOs and senior leaders translate CEO priorities into executable technology and business moves.
  • Central thesis: CEOs face three “wicked messes” — turmoil-driven growth, the AI value conundrum, and workforce remixing — and CIOs must move from technology operators to strategic navigators who map tech investments to these business problems.

Frameworks, playbooks, processes and diagnostics

  • Arvin playbook (case model for wicked problems)
    • Partner with government/NGO initiatives.
    • Launch sustainable supplier programs, stabilize prices for suppliers, reduce supplier costs.
    • Use cross-functional diplomacy to build trust and long-term market leadership.
  • Lee Iacocca turnaround playbook (example)
    • Secure external funding (loan guarantees).
    • Simultaneous cost restructuring (factory closures, cuts) while investing in transformative product development.
  • Verizon cost complexity scorecard
    • Systems-thinking evaluation of cost decisions across three dimensions: dollar magnitude, companywide impact, and impact on interdependent costs.
    • Used to prioritize cuts while preserving strategic capabilities.
  • Gartner Tariff Exposure Diagnostic
    • Assess how IT and business projects align with tariff/economic activity and identify geopolitical/tariff vulnerabilities.
    • (Available on gartner.com)
  • CIO operational playbook recommendations
    • Create simple visual maps linking technology investments to CEO “wicked messes.”
    • Use scorecards to weigh cost vs. complexity.
    • Integrate geopolitical intelligence into procurement and architecture reviews.

Key metrics, KPIs, targets and timelines

  • CEO Confidence Index: 49.6 (midpoint — reflects CEO hesitancy).
  • CEO turnover (2024): 202 CEOs left roles (planned or unplanned).
  • Average CEO tenure: 4.5 years.
  • AI as top disruptor: ~80% of CEOs view AI as the primary industry disruptor.
  • AI project failure: Gartner estimate — ~59% of AI initiatives never reach production.

Supply chain / geopolitics

  • 58% of CEOs believe US policies will negatively affect their supply chains.
  • 51% are redesigning supply chains to handle disruptions.

Market expansion / rebalancing

  • 28% plan to expand/diversify markets to manage risk.
  • 37% are seeking sales in new regions/countries.
  • 76% want to expand into new markets (rebalance footprints within ~3 years).
  • 40% want to reduce footprint or exit markets.

Pricing & costs

  • 48% adjusting pricing strategies.
  • 45% planning price increases in the coming year.
  • 77% pursuing cost-efficiency measures.

IT spending and AI economics

  • Without AI, Gartner projects IT spending growth would be 2–3 percentage points lower in 2025 vs 2024.
  • AI revenue projection: CEOs expect ~19% of revenue by 2030 could come from AI agents acting as machine customers.

Infrastructure & energy

  • Data centers consume ~5% of US generated energy (Lawrence Berkeley National Laboratory).
  • Big tech investment in AI infrastructure: ~$155 billion spent so far this year.

Concrete examples and case studies

  • Arvin Limited (textiles, India)
    • Partnered with Better Cotton Initiative; launched sustainable cotton farming programs.
    • Stabilized farmer pricing, reduced costs; impacted ~20,000 farmers in Gujarat (reported reductions in suicides and environmental improvement).
  • Lee Iacocca / Chrysler
    • Used federal loan guarantees plus cost cuts and product investment to rescue the business.
  • Novartis
    • Invested in gene and cell therapies (high R&D/regulatory risk) to get ahead during turmoil.
  • Samsung
    • Strategic bet on OLED/AMOLED despite competing tech leadership — example of investing for future dominance.
  • Verizon
    • Implemented a cost complexity scorecard to prioritize cuts strategically.
  • Amazon / Disney
    • Public examples of significant cost-cutting to fund new strategic investments.
  • Nation-level procurement impacts
    • Spain excluding Huawei from 5G core under external pressure — demonstrates geopolitics reshaping vendor choice and supply risk.

Actionable recommendations for CIOs and senior tech leaders

  • Validate CEO priorities frequently
    • Turn ambiguity into action by mapping tech investments to the CEO’s top wicked messes.
  • Step into decision vacuums
    • Propose low-risk, high-impact projects to build trust and accelerate funding/approvals.
  • Use simple visual maps and scorecards
    • Map technology projects to business risks (tariffs, supply-chain exposure, market expansion) and to CEO objectives (growth, resilience).
    • Adopt cost complexity/impact scoring rather than across-the-board percentage cuts to avoid long-term damage.
  • Reassess geographic expansion/exit decisions
    • Perform due diligence and update security, legal, and procurement frameworks when entering/exiting countries.
    • Plan for a ~3-year timeline to rebalance footprints; expect both expansion and retrenchment.
  • Integrate geopolitical intelligence into procurement and architecture
    • Treat supplier choice as a geopolitical decision (not merely technical).
    • Model vendor lock-in risks, sovereignty constraints, and create alternative sourcing plans.
  • Prepare for AI infrastructure & energy needs
    • Evaluate architectural resilience: energy provisioning, infrastructure scalability, and vendor-lock risks.
    • Factor in power and data-center capacity as strategic constraints and negotiation points with providers.
  • Shift focus beyond technology
    • Address culture, talent, operating model, ethics and security in AI programs to reduce the ~59% failure-to-production rate.
    • Treat AI projects as enterprise transformations requiring governance, skills development, and commercial model planning (including new commercial infrastructures).
  • Pricing and cost strategy
    • Test price changes carefully and “earn the right” to raise prices via differentiated value.
    • Use agile cost management and scenario planning to protect strategic investments.
  • Consider future business models
    • Evaluate opportunities and risks from autonomous business and machine-customer revenue streams; plan for programmable payments/digital wallet integration.

High-level investing / market notes (business execution lens)

  • Geopolitics is reshaping competitive advantage; governments’ AI/infrastructure policies will shape procurement and strategic partnerships.
  • Big tech’s huge infrastructure spend is accelerating vendor consolidation and potential lock-in — plan for that in vendor strategy and capital allocation decisions.

Presenters and sources

  • Presenter: Don Shyenrife — Distinguished Analyst, Gartner.
  • Primary sources: Gartner CEO survey, CEO Confidence Index, and related Gartner research.
  • Referenced organizations and examples: Arvin Limited; Lee Iacocca / Chrysler; Novartis; Samsung; Verizon; Amazon; Disney; Coca‑Cola; Lowe’s; Crocs; Glenn Hutchins / Silver Lake (comment referenced); Spain/Huawei (government example); Microsoft, Google investments; Lawrence Berkeley National Laboratory energy data.

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