Qué es Innovación | Tipos de Innovación y Como aplicarla a tu día a día

Qué es Innovación | Tipos de Innovación y Cómo aplicarla a tu día a día

Key Business Concepts and Frameworks

Definition of Innovation Innovation is not just about new or advanced technology but about the positive impact on the user’s experience and how well a product solves an existing problem (value proposition).

Value Proposition Central to innovation; it explains how well a product solves a problem and why customers would choose it over competitors.

Types of Innovation

• Marginal Innovation Improves the efficiency or effectiveness of an existing value proposition without changing its core purpose. Examples:

  • Cola Cao Turbo dissolves faster in cold milk.
  • Robot vacuum cleaners with AI and cameras to navigate and clean more efficiently.

• Incremental Innovation Expands the value proposition by adding new features or functionalities that increase the product’s attractiveness. Examples:

  • Phone case with a built-in stun gun.
  • Robot vacuum cleaners that also mop floors.

• Radical Innovation Creates a completely new value proposition by solving a problem users were previously unaware of. Examples:

  • Telephone, car, internet, personal computer. These represent less than 1% of innovations and cannot be designed through user feedback since users don’t yet know they need them.

User-Centered Innovation

• Marginal and incremental innovations are often developed with user involvement.
• Methodologies like Design Thinking facilitate continuous user-centered innovation by understanding user needs and improving products accordingly.
• Radical innovation, however, emerges independently of current user input because it creates new needs.

Innovation Methodologies and Processes

• Emphasis on Design Thinking and Agile Project Management as frameworks to sustain innovation.
• Innovation is a continuous process that involves iterative feedback from users to enhance product value.

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Business Strategy and Organizational Tactics

Adapting to Technological Change

• Technology evolves exponentially (red curve), but human and organizational adaptation occurs at a linear, slower pace (orange curve).
• Companies, especially traditional ones, must strive to close the gap by accelerating their innovation pace to keep up with technological advances.
• Failure to innovate risks losing market share to competitors who improve user experience, even with inferior products.

Innovation Mindset

• Continuous innovation is essential for survival and growth.
• Businesses should adopt a mindset of constant change and improvement.
• Lower barriers to entry due to accessible technology create opportunities but also threats from agile competitors.

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Practical Recommendations and Resources

• Engage users directly in the innovation process for marginal and incremental improvements.
• Use structured innovation methodologies like design thinking to guide product development.
• Monitor technological trends and adapt organizational processes to accelerate innovation cycles.
• Access resources such as templates for marketing plans and strategic planning available through JBS Business School’s digital library to support innovation efforts.

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Key Metrics and KPIs (Implied or Relevant)

While no explicit KPIs were mentioned, relevant innovation metrics to consider include:

• Speed of product improvement (time to market for marginal/incremental changes).
• User adoption rates of new features or products.
• Customer satisfaction and experience improvements post-innovation.
• Rate of technological adoption relative to competitors.
• Market share changes linked to innovation initiatives.

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Presenters / Source

• Presented by JBS Business School (no individual presenter named).
• Content drawn from a lesson on innovation types and application in business and personal contexts.