10 Tiny Habits That Make You Rich

Summary

Simon Squibb presents habits drawn from his own life that he believes can improve focus and business execution. These are personal recommendations, not a guaranteed formula for getting rich.

Business-focused habits and playbooks

• Protect time for independent thinking: Squibb avoids listening to music while driving so he can think and develop his own ideas. He recommends making room for uninterrupted reflection instead of filling every quiet moment with outside input.
• Integrate work with life when work is meaningful: Squibb rejects a strict work–life split because he enjoys his work. He describes his girlfriend as a business partner and has combined his home gym with a TikTok Live shop, adapting a personal space for both personal and commercial use.
• Build resilience by accepting discomfort: Squibb uses daily sauna sessions to practice tolerating discomfort, drawing a parallel with the challenges of starting a business. He advises expecting difficulties and persisting through them rather than assuming entrepreneurship should be easy.
• Structure activities as businesses from the outset: Squibb recommends treating new ventures as businesses, including opening a dedicated bank account. He says centralizing business expenses can make them easier to track and reclaim where eligible. He also promotes a Tide Banking offer: spend £100 using code “Simon” to receive £50 back.
• Buy time rather than sell it: Squibb argues that time is limited and time-based work can be difficult to scale. He prefers selling outcomes or results and paying others to handle tasks he dislikes or does not need to do himself. He acknowledges that selling time can still be a deliberate choice when someone enjoys the work or finds it meaningful.
• Create more than you consume: Squibb’s social-media rule is to spend 90% of his time creating and 10% consuming. He recommends limiting scrolling and using that time to research businesses, plan, and write down ideas and tasks.
• Protect focus by saying no: Squibb turns down unsuitable projects, distractions, and relationships so he can deliver better on the commitments he accepts. He says he declined a £1 million brand-promotion offer because it did not fit his personal brand or energy.
• Make time for solitude: Although he describes himself as an extrovert, Squibb deliberately spends time alone. He recommends counterbalancing natural tendencies: introverts may benefit from seeking more social contact, while extroverts may benefit from solitude.

Other personal habits

• Exercise and connect with nature: Squibb says he hikes daily and sometimes walks barefoot, describing these practices as exercise and a way to feel connected to the world. He presents walking barefoot as personal experience, not medical advice.
• Plan for consistent sleep: Squibb tries to go to bed around 10:30 p.m., keeps his bedroom cool, and invests in comfortable bedding. He cautions against bragging about getting by on very little sleep.
• Care for something beyond yourself: Squibb says having a pet can help shift attention away from oneself, while noting that pets can be expensive.

Concrete examples and figures

• Squibb’s sauna installation cost £32,000. He presents this as a personal example, not a recommendation for others to buy one.
• His housekeeper, Diana, has worked with him for about 6.5 years. He says her help saves him time.
• Squibb says he spends about 90% of his time outside his office.
• The video promotes a business competition offering up to US$1 million: 180 people would receive $5,000 each, and one person would receive $100,000. Squibb also advertises four weeks of free business training.

Sources

Presenter and source: Simon Squibb, drawing on his personal habits and business experience. He also mentions a Tide Banking promotion.