Bank Mandiri Dorong UMKM Go Digital

Summary

Bank Mandiri’s Mandiri Sahabatku training helped aspiring entrepreneurs—including people returning from work abroad—build the skills and confidence to start and grow businesses in Indonesia. Participants described gaining practical knowledge in entrepreneurship, financial management, digital marketing, online marketplaces, and business digitization.

One participant said her business grew from selling a single product, banana chips, to offering cassava chips, bitter-melon chips, taro-based snacks, and chicken floss. Her goal is to expand the business and become better known in Magetan.

Business Takeaways and Playbook

• Build core business skills: Training covered entrepreneurship and business finance.
• Use digital channels: Participants learned digital marketing and how to sell through online marketplaces.
• Expand product offerings: The snack business grew from one product to a broader range.
• Keep learning and persist: Participants emphasized continuing to work on the business rather than giving up.
• Use capital to start or grow: One participant encouraged aspiring entrepreneurs to seek capital and not be afraid to begin.

Metrics and Targets

• No financial or operating KPIs—such as revenue, margins, or sales growth—were stated.
• One participant aims to grow her business and gain recognition, particularly in Magetan. No timeline was given.

Presenters and Sources

• Unnamed participants and alumni of Mandiri Sahabatku
• Bank Mandiri, identified in the subtitles as the training provider