Video summary

Peintures THE BLACK TOWER COMPANY, tests et avis

Main summary

Key takeaways

Product Review

Product reviewed

Peintures “THE BLACK TOWER COMPANY” (French brand; multiple products tested):

  • Silk / matte / velvet finishes
  • Ceiling matte paint
  • A primer

Main features mentioned

  • Very low odor during application

    • Only a small amount of odor is reported
    • Described as not unpleasant
    • Said to be within legal VOC-type limits (about ~30 g/L)
    • Reported as not affecting the lungs

  • Excellent coverage / opacity / hiding power (key strength)

    • Excellent tracing: little to no streaking/smearing
    • In one comparison scenario:
      • “One coat” coverage on a ~12 m² bedroom hallway/room
      • Expectation that additional coat(s) would further improve the result
    • Silk finish on glass:
      • Opacity can appear limited due to light/reflection effects
      • Reviewer describes it as a “trick” (visibility of a water-like reflection/band depending on lighting)

  • Good consistency and workability

    • Not too liquid, not too thick
    • Spreads well
    • Doesn’t project excessively (no significant splatter)

  • Yield (coverage per liter)

    • Mentioned around ~9–10.10 m² per liter
    • Reported as within the expected range, and sometimes slightly better (“one beyond what’s written”)

  • Drying behavior

    • Matte ceiling paint dries, but takes a little while
    • Drying time is described as weather-dependent (“logical”)

  • Primer

    • Compared against the reviewer’s usual construction primer
    • Reviewer prefers it (better performance/finish)

Pros (advantages)

  • Excellent quality for the price, especially compared to big DIY-store paints
  • Top coverage, no streaks, and good spreading/leveling
  • Low/no odor, perceived as more comfortable to breathe
  • Very good yield (close to or slightly above claimed performance)
  • Pleasant to apply (good consistency, low splatter)
  • Primer is preferred vs the reviewer’s usual primer
  • Reviewer notes no payment/commission; mentions monetization via ads only

Cons (downsides)

  • Shipping cost

    • Delivery is described as annoying and reduces perceived value-for-money

  • Availability limitation

    • Said to be available mainly in the southeast of France
    • Delivery may be possible, but costs more
    • People outside the region may need to rely on online ordering

  • Finish-related visual limitation

    • Silk on glass can look less opaque in reflections/light
    • Reviewer notes you can mostly see a dark band, attributed to how the paint behaves on glass

Comparisons made

  • Against large DIY-store paints

    • Reviewer says performance is above the range of big DIY-store options

  • Against higher-end brands (named, but comparisons are qualitative)

    • Reviewer indicates it’s not exactly as good as “Seigneurie Gauthier” (or similar higher-tier references)
    • Still described as very strong

  • Against the reviewer’s usual primer

    • Reviewer prefers THE BLACK TOWER COMPANY’s primer

Ratings / numerical scores (as stated)

  • Overall score: 8 out of 10
    • Also referenced as “90/10” in a garbled line
  • Value-for-money (at one point): two stars out of six
    • Reduced mainly due to shipping/delivery
  • Yield mentioned: about ~10.10 m²/L, and later between 9 and 10 m²/L
  • Odor/VOC limit referenced: about ~30 g/L

User experience notes (how it performs in use)

  • Easy application

    • Consistent viscosity
    • Smooth spread
    • Minimal splatter

  • Work comfort

    • Low odor, little smell lingering

  • Results

    • Strong hiding power
    • Minimal streaking/smearing
    • Good appearance/trace when light hits it

  • Drying

    • Matte ceiling takes longer to dry, depending on weather

Unique points mentioned about the product (consolidated list)

  1. French brand; regional setup (mentions north factory/store, and south/east availability)
  2. Tested finishes: silk, velvet, matte, plus ceiling matte
  3. Low odor, described as breathable/not unpleasant; about ~30 g/L
  4. Excellent coverage, including one-coat capability in at least one scenario
  5. Good consistency (not runny, not too thick)
  6. Low splatter / minimal projection while painting
  7. Yield around 9–10.10 m² per liter, sometimes slightly better than stated
  8. Matte ceiling: minimal projection, but drying takes longer
  9. Silk on glass: visible band/reflection effect depending on conditions (described as a “trick”)
  10. Primer outperforms the reviewer’s usual construction primer
  11. Value reduced by shipping costs, with outside-region buyers relying on delivery/online orders
  12. Reviewer recommends buying online if local stores aren’t available

Speakers / viewpoints

  • Single main speaker/reviewer (one person)
  • Other references are secondary and used only for comparison/acknowledgment (not as separate testers with distinct measurements)

Concise verdict / recommendation

Highly recommended if you want a premium-feeling interior paint with excellent coverage and very low odor. Coverage and workability stand out, and yield is strong.

Main drawback: availability is regional, and delivery/shipping can reduce value-for-money. It’s best for buyers with local access—or those willing to order online for the quality.

Original video