Introducing Amazon Go and the world’s most advanced shopping technology

Amazon Go

Amazon Go is presented as a checkout-free shopping experience. Customers use the Amazon Go app to enter the store, put their phone away, and take the items they want. Items are automatically added to a virtual cart, and returning an item removes it. When customers leave, the store totals their cart, charges their Amazon account, and sends a receipt to the app.

Just Walk Out Technology

The system, called Just Walk Out Technology, combines computer vision, deep-learning algorithms, and sensor fusion—techniques the video compares to those used in self-driving cars. Its goal is to eliminate checkout lines, registers, and manual payment at the store.

Source and Format

• Main speaker/source: Amazon’s narration and product presentation
• Reviews, guides, or tutorials: None; this is an introductory promotional explanation.