How To Test Facebook Ads Better Than 99% Of Ad Agencies (Andromeda Update)

Summary: How To Test Facebook Ads Better Than 99% Of Ad Agencies (Andromeda Update)

Presenter: Anthony (Senior Growth Strategist, Godier Ecom Instructor)

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Core Strategy Overview

Campaign Structure

• Use CBO (Campaign Budget Optimization) campaigns to allow Facebook to dynamically allocate budget across adsets.
• Start with a daily budget of $150 (increased from $100 for better consistency).
• Set up one campaign per product offer or landing page.
• Preferably, run one campaign per country (commonly the USA), though grouping countries is optional.

Adset Setup

• Begin with one adset per campaign.
• Use highest volume bidding strategy for new product testing to maximize spend and data collection.
• Target broadly with Advantage Plus audience and automatic placements.
• Typical attribution window: 7-day click, 1-day view.
• Advanced users can test cost cap bidding at 20% target CPA (profit-based), but highest volume bidding is simpler for beginners.

Testing Framework

There are two main types of adsets:

1. New Concept/Angle Adsets (80% of testing time)

   • Test big swings such as new desires, angles, awareness levels, and frameworks (e.g., authority vs personal story).
   • Use one adset per desire or concept.
   • Run 10 to 15+ individual ads per angle/concept to ensure creative diversity.

2. Iteration Adsets (20% of testing time)

   • Conduct smaller tests on hooks, leads, copy variations, and slight creative changes.
   • Test multiple ads with the same copy but different content styles.

Creative Diversity

• Emphasize variety in ad creatives while maintaining consistent copy.
• Test multiple content formats including:
  • Long-form direct response copy
  • Native images
  • UGC-style photos
  • Other visual concepts
• Examples of creative diversity:
  • Using the same image with different hooks or copies.
  • Testing different image styles such as selfies, high-res shots, before/after photos, and visual metaphors.
• Maintain a minimum of 10 ads per angle/concept to maximize reach and data.

Examples & Case Studies

• Taped: Uses long-form copy with multiple images reused across different copies.
• Bellow Cosmetics: Runs 82% image ads, cycling the same copy across 25-44 ads with different visuals (before/after shots, metaphors).
• Freya Organics: Highly creative with 28+ new ads in 30 days; known for extreme visual diversity and testing new ad formats.

Performance Insights

• Iterations are important but less impactful than new concepts for scaling.
• New concepts drive doubling ad spend and scaling; iterations help refine and optimize.
• Long-form copy remains critical post-Andromeda update; short, generic copy underperforms.
• Facebook’s algorithm favors broad targeting combined with CBO and creative diversity.

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Actionable Recommendations

• Allocate 80% of testing budget and time to new concepts (desires, angles, frameworks).
• Allocate 20% to iterations (copy tweaks, hooks, slight creative changes).
• Use CBO campaigns with $150+ daily budgets for consistency.
• Maintain broad targeting with Advantage Plus audience and automatic placements.
• Test 10-15+ ads per angle/concept for creative diversity.
• Focus on long-form, direct response copy combined with varied native-style creatives.
• Segment campaigns by product and country for clearer performance insights.
• Track and optimize based on CPA targets aligned with profit goals.

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Metrics & KPIs Mentioned or Implied

• Daily budget: $150 recommended for testing campaigns.
• Cost Cap: Target CPA set at 20% profit margin (optional).
• Ad volume: 10-15+ ads per angle/concept; 25-44 ads per copy in case studies.
• Campaign scale: Clients scaled from $70K/month to $1M/month using this strategy.
• Attribution window: 7-day click, 1-day view.

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Frameworks & Processes

• Campaign Budget Optimization (CBO): Centralized budget allocation for efficiency.
• Testing Split: 80% new concepts (big swings), 20% iterations (small tweaks).
• Creative Diversity Playbook: Multiple ad formats and visuals per copy to improve algorithmic learning and audience resonance.
• Desire to Scale Framework (teased for follow-up): Moving from desires to angles to awareness and landing page optimization.

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Presenter: Anthony, former senior growth strategist at an agency, currently teaching Facebook ads and e-commerce scaling inside Godier Ecom.