He Run 100+ Facebook & Instagram Pages !

Business Summary

Tushar, a digital-media entrepreneur from Surat, described building a business around managing Facebook and Instagram pages, producing content, and monetizing audience reach. He said he had worked in digital media for nine years and began around age 15.

Business Development and Monetization

• Started with social-media services: After winning several contests run by a Facebook page, Tushar contacted its administrators to learn how the business worked. He then helped grow social accounts for apps and connected service buyers—including clients in Dubai and Germany—with providers in his community.
• Built owned media assets: He reinvested earnings from services into pages. His first page, Gudguda Jokes, reportedly reached around 3 million followers in two months. In October 2017, he launched a Hindi facts and news page to serve Hindi-speaking audiences.
• Revenue streams included:
  • Facebook Instant Articles, an earlier monetization channel
  • Sponsored posts and branded content
  • Swipe-up and link-based promotions

The business invests in content and advertising. Tushar said his company manages many pages with a combined audience of around 110 million followers, though he did not give a precise page count.

Content Production

The team consists of 10 in-house employees and six freelancers. Its editorial workflow is:

1. Two to three people monitor events, news sites, and social pages.
2. Relevant items are passed to a content writer.
3. The writer condenses the story to roughly 40–50 words.
4. A creator turns it into a visual post, using tools such as Photoshop.
5. The team publishes image posts, reels, and longer videos. Premiere Pro is used for video editing.

Tushar emphasized writing crisply and communicating the point in as few words as possible. The team monitors current events and keeps a news channel on in the office to spot timely topics.

Growth and Operating Advice

• Growing from zero: Tushar said audience growth takes time and depends on strong content. An initial audience can provide an early boost, but good content can also grow gradually without one.
• Diversifying formats and skills: Adapt to changing platform behavior, develop new skills, and avoid relying on a single format or distribution method.
• Building resilience: Reach, page availability, and payments can be unpredictable. He advised continuing through setbacks rather than quitting when a platform change or page loss disrupts performance.
• Reducing operational concentration risk: Avoid managing dozens of pages from one account. Where appropriate, spread pages, accounts, payout arrangements, and other assets across separate setups.
• Creating backups: Use a successful page to help launch another, and maintain additional pages so the business can continue if one loses reach or is removed.
• Following platform rules: Avoid spam-like activity and keep content accurate and compliant.

Metrics and Financial Figures

• Monthly revenue: Tushar said the featured “Interesting Facts” page generated six-figure monthly revenue, while the company overall generated seven figures per month. The transcript does not make the currency or accounting basis fully clear.
• Peak month: He recalled generating approximately ₹2.5 crore in one month, around 2021 or 2022.
• Audience: Around 110 million followers across the pages. One specific page was also described as having about 4.5 million followers.
• Early page growth: Gudguda Jokes reportedly reached about 3 million followers in two months.
• Early investment: He said he invested approximately ₹3–4 lakh in the page business after earning money from services.
• Team size: 10 in-house staff and six freelancers.

Personal and Business Context

Tushar said he completed school after a brief period away from his studies, then pursued a BBA and MBA while developing the business.

He said 80–90% of his investment portfolio was in real estate, including plots, houses, offices, flats, and rental properties. He had begun investing more actively in stocks during the preceding six months; he described this as personal investing rather than a core operating strategy.

For aspiring digital entrepreneurs, he suggested choosing a platform and format that suit their goals: video for those seeking personal visibility and a public profile, or page-based content for those who want to operate media assets without appearing on camera.

Presenters and Sources

Satish Kushwaha (host and interviewer) and Tushar (guest and digital-media page operator).