Linkedin FULL Course in 90 minutes | From Zero to Advanced | Physics Wallah

Summary

1. LinkedIn is more than a résumé site

The presenter argues that LinkedIn should be treated as a professional platform for showing who you are, what you know, how you work, and why people should know you—not merely as a place to upload a résumé and apply for jobs.

A complete strategy connects:

• Profile: Establishes your identity and credibility.
• Content: Demonstrates your knowledge, work, and point of view.
• Networking: Builds relevant professional relationships.
• Opportunities: Turns attention and trust into conversations, leads, collaborations, or work.

The presenter shares examples of her own posts that she says received more than 200,000 impressions and about 120,000 impressions without paid promotion. Her main lesson is not to copy viral posts, but to understand why a post worked—its topic, opening hook, format, audience fit, timing, and the responses it prompted. She also stresses that views do not automatically mean income.

2. Understand the audience and the platform

LinkedIn’s audience may include recruiters, hiring managers, founders, decision-makers, professionals, experts, journalists, and potential clients. The presenter recommends deciding which of these groups you want to reach and creating content with that audience in mind.

She contrasts LinkedIn with entertainment-oriented platforms:

• People often use Instagram to scroll, discover, and be entertained.
• On LinkedIn, users may be looking for professional insights, opportunities, learning, or connections.
• A post may therefore be interpreted through a career or business lens, even if the same person sees it on another platform.
• LinkedIn content may continue to be discovered through networks, searches, shares, and professional interests, rather than being relevant only on the day it is posted.

Her advice is to adapt content to LinkedIn’s context rather than simply copying another platform’s strategy.

3. Personal profiles and company pages have different roles

• Personal profile: Represents an individual—such as a student, professional, creator, freelancer, or founder—and supports personal branding. It can show a person’s experience, expertise, perspective, and story.
• Company page: Represents a business or organization and can showcase its products, services, activities, and company updates.

For a startup or founder-led business, the presenter recommends using both when appropriate: the founder’s profile can explain the human story and thinking behind the business, while the company page represents the organization itself.

4. Set up a profile that supports your goals

The tutorial demonstrates profile creation and setup. The presenter recommends:

• Using a clear, professional profile photo.
• Adding a cover image that communicates your profession, niche, work, or contact details where appropriate.
• Writing a clear headline rather than leaving a generic or incomplete description.
• Completing the About section with what you do, what you know, and what you want people to understand about you.
• Adding relevant work experience, education, projects, certifications, and skills.
• Using relevant skills as keywords that can help people in your field discover or understand your profile.
• Adding strong examples of work or content to the Featured section.
• Specifying services, job preferences, or that you are open to work, if relevant.
• Considering identity verification as a way to add credibility.
• Avoiding Premium unless you have a specific need, such as extensive job searching or recruiting.

The presenter also demonstrates using Canva to make a cover image and explains that profile setup is only the starting point; the ongoing work is publishing, networking, and responding to people.

5. Choose a post format based on the content

The presenter describes seven LinkedIn formats and emphasizes that the idea and value matter more than the format:

• Text-only post: For opinions, observations, or a strong point of view where the idea itself is the content.
• Image post: For a clear visual message, achievement, milestone, or strong visual proof—not merely to attach an arbitrary image.
• Carousel or document: Useful for structured material such as step-by-step guides, frameworks, checklists, data, or breakdowns. A carousel can be uploaded as a PDF.
• Native video: Useful for demonstrations, stories, product explanations, behind-the-scenes material, or showing a process.
• Poll: For gathering opinions and encouraging audience participation.
• Article: For topics that need more context, analysis, or detailed explanation, and for demonstrating expertise or thought leadership.
• Newsletter: For recurring content aimed at subscribers. Its purpose is to build a repeat audience and a continuing relationship, not just to get one post’s reach.

The presenter uses the analogy of a container and its contents: a format is only the container; useful content is what makes it worthwhile.

6. Think about timing and posting frequency—but prioritize quality

Based on her experience, the presenter suggests these possible LinkedIn activity windows:

• Around 8–10 a.m.
• Around lunchtime
• Around 5–7 p.m.

She also says that Tuesday through Thursday have often seemed more active in her experience, while weekends may be less professionally focused. These are observations, not universal rules. She recommends checking when your own audience is active and testing your posting patterns.

Her suggested starting cadence is:

• New profile: Aim for roughly three posts a week and build consistency.
• After the profile has been active for a while: Consider increasing to around four posts a week.
• More established profile: Around three to four posts weekly may be sufficient, depending on the quality and capacity of the creator.

These figures are starting points, not guarantees of reach. The presenter warns against assuming that more posts mean more success. One thoughtful, useful post may be better than several average posts, and posting repeatedly in a day can divide attention across multiple posts.

7. Use a weekly content and engagement routine

The presenter proposes this sample weekly structure:

• Monday: Publish a useful post, such as tips or a value-focused carousel.
• Tuesday: Engage with Monday’s post and leave thoughtful comments on other relevant posts.
• Wednesday: Share a personal, work-related experience or story, possibly using text and images.
• Thursday: Engage again with relevant people and content.
• Friday: Share an opinion connected to your industry or niche.
• Saturday and Sunday: Rest or engage if desired; use Sunday to plan the next week.

She emphasizes that engagement should be genuine. Rather than leaving generic comments such as “Nice post,” respond with a specific observation or relevant thought.

8. Understand connections, followers, and degrees of connection

The presenter distinguishes between:

• Connections: Mutual relationships formed when both people accept a connection request. These are useful for direct networking and communication.
• Followers: People who can see a person’s content without necessarily being connected to them. Following is a one-way relationship.

She also explains LinkedIn’s connection degrees:

• First degree: People directly connected to you.
• Second degree: People connected to one of your connections.
• Third degree: People connected through a further link in the network.

Her point is that a large number of connections or followers is not automatically valuable. A smaller network of relevant people may create more useful opportunities than a larger, unrelated audience.

9. Send thoughtful connection requests and messages

Before sending requests, the presenter recommends making sure your profile looks credible and complete. Someone receiving your request may inspect your profile before deciding whether to accept.

For a connection request:

• Add a short, personalized note where appropriate.
• Mention the person’s work, a post, a shared event, an industry, or another genuine point of connection.
• Explain briefly why you want to connect.
• Be patient; do not follow up repeatedly or immediately.

For messaging:

• A direct message (DM) is generally available for a first-degree connection.
• InMail can be used to reach people outside your direct network, subject to LinkedIn’s features and limits. The presenter notes that some InMail access may depend on a paid plan.

For cold outreach, she recommends:

1. Personalize the opening by referring to the recipient’s name, work, or a recent post.
2. State a clear and reasonable reason for contacting them.
3. Make a small, specific request, such as asking whether they are open to a brief conversation or feedback.
4. Keep the message concise and respectful of their time.
5. Avoid generic copy-and-paste messages and, especially, sending a message with the wrong person’s name.

10. Treat LinkedIn as a possible source of opportunities and income

The presenter describes several ways LinkedIn activity may lead to income or professional opportunities:

• Brand deals and sponsorships: Companies may pay creators to reach a relevant, trusted audience.
• Lead generation: Useful content and a clear profile may attract people seeking services such as marketing, design, coaching, consulting, recruitment, or freelancing.
• Newsletters and creator tools: Recurring content can help build a loyal audience around a specific subject.
• Digital products and courses: Expertise can be packaged into templates, guides, workbooks, frameworks, resources, or courses.

She outlines a general progression:

• Early stage: Build an audience, relevant connections, and trust rather than chasing quick income.
• Once established: Test lead generation and service offers, including clear information about services and pricing.
• With a more established audience: Consider combining sponsorships, newsletters, digital products, and other opportunities.

Her recommended order is audience and trust first, opportunities next, monetization after that. She advises maintaining a clear niche, showing relevant work on the profile, and starting with smaller products or offers rather than immediately trying to sell an expensive course.

11. Suggested action plan from the lesson

The presenter closes with practical next steps:

• Update the profile within the next 48 hours.
• Add or improve the profile photo, headline, About section, and Featured section.
• Connect with at least five relevant people.
• Choose one of the post formats discussed and publish an initial post.
• Continue engaging with relevant people and content.
• Focus on useful, consistent content rather than copying viral posts or chasing numbers.

Speakers and sources featured

• Mahima Verma: The main presenter and instructor. She discusses LinkedIn and shows examples from her own profile and post analytics.
• LinkedIn: The platform demonstrated, including profile setup, company pages, posting options, messaging, and analytics.
• Earners MOBILE / Earn’s channel: The YouTube channel introduced by the presenter.
• Other people mentioned, but not heard speaking: Alakh Sir and Prateek Maheshwari, cited as examples of founders with personal LinkedIn profiles distinct from the Physics Wallah company presence.
• Tools and services mentioned or demonstrated: Canva, ChatGPT/GPT, and DigiLocker.