5 INSANE ChatGPT Work Use Cases (Cowork Killer?)

Summary of the video

The video introduces OpenAI “ChatGPT Work” (positioned as a ChatGPT/Code-related workflow product) as the counterpart to Anthropic Claude “Code/Work”. It claims the products are fundamentally similar and that users can transfer workflows (“skills”) between them.

Core product concepts & features

• Chat mode vs Work mode
  • “Work mode” unlocks advanced capabilities.
• Projects
  • Select or create a workspace inside Work mode.
• Model selection
  • Choose model variants (mentions ChatGPT 5.6…, up to “extra high”), including a newer model released “last week.”
• Skills
  • Reusable, triggerable workflows/agents.
• Sites
  • Outputs similar to “artifacts,” used to publish dashboards/pages.
• Scheduled tasks
  • Run skills automatically on a timer.
• Plugins / connectors
  • Integrations (compared to Claude “connectors”) that let ChatGPT Work perform actions across other apps.
• Desktop app
  • Recommended for full capability; mentions Work was merged with the “Codeex” app into a single desktop application.

Migration / skill transfer

• Transfer Claude skills into ChatGPT Work
  • Export skills from the Claude desktop app.
  • Drag/upload the skills into ChatGPT Work.
  • Trigger them by name.

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5 real-world use cases (with guide/tutorial steps)

1) Generate animated websites with Higsfield + an “animated website” skill

Goal: Create visually rich animated website sections quickly from prompts and generated animation video.

Workflow

1. Create visuals in Higsfield
   • Use Higsfield MCP (an “all-in-one creative AI platform”) to generate video/image visuals.
2. Connect Higsfield to ChatGPT Work via MCP
   • Enable Developer mode in ChatGPT Work plugin settings.
   • Add a custom MCP app using a URL from Higsfield.
   • Sign into Higsfield and “allow” access to complete setup.
3. Generate visuals
   • Prompts can be vague; Higsfield “optimizes the prompt inside of Higsfield.”
   • Optionally upload reference photos (example: Fujifilm camera).
   • Mentions Higsfield uses “Seed Dance 2.0” and can automatically select appropriate image/video model types.
4. Convert video into an animated website
   • Feed the output video into a prebuilt “animated website skill.”
   • The skill slices the video into frames (images) and displays them sequentially as the user scrolls.
5. Obtain the animated website skill
   • Download a zip from a provided link (priced $0) and upload it into ChatGPT Work as a skill.

Result claimed

• “Stunning animated websites” built from a few prompts in ~10–15 minutes, with easy iteration using Higsfield tools (edit/reframe/upscale/remove background, etc.).

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2) Lead scraping + personalized outreach with Clay + Gmail

Goal: Generate leads (companies/contacts), draft personalized emails, and place drafts inside Gmail.

Workflow

1. Install/connect the Clay plugin
   • Sign up via a link (gets 2,000 free credits to test).
   • In ChatGPT Work, add/install the Clay public plugin.
   • Choose a workspace and authorize Clay.
2. Run a lead sourcing prompt
   • Example: top tech companies in San Francisco for a partnership roster.
3. Use the output
   • Produces a company list enriched with:
     • industry, size, public/private status, location
     • LinkedIn URLs/emails (as available)
4. Optional enrichment
   • Add investor/VC info.
   • Scrape employee/decision-maker contacts (example: marketing/influencer marketing, CMOs).
5. Draft emails via Gmail
   • Connect the Gmail plugin.
   • Prompt ChatGPT Work to create personalized outreach email drafts.
   • The video claims the emails appear directly as drafts in the user’s Gmail.

Result claimed

• “Over 50” personalized email drafts and lead tables built via connectors.

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3) Automate browser work with Record & Replay (skills + scheduled tasks)

Goal: Record a manual computer workflow and convert it into a reusable, automatable skill.

Workflow

1. Install the Record & Replay plugin
2. Start a recording session
   • Perform the manual workflow on your computer.
3. Example scenario
   • Visit YouTube Studio, copy comments, and paste into a spreadsheet.
   • Framed as a workaround because there’s “no YouTube connector,” so recording is used.
4. Let ChatGPT Work analyze the recording
   • Produces step-by-step instructions (mentions 12 steps), including specific button clicks.
   • Asks clarifying questions (example: which comments to pull).
5. Run as autopilot
   • Convert into a scheduled task (example: daily at 9:00 p.m.).
6. Find scheduled tasks in the Work UI
   • Listed under “scheduled.”

Core concept

• “Record and replay” turns human navigation into a computer-automation workflow skill.

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4) AI SEO positioning with Semrush + productized client deliverables

Goal: Optimize for AI-driven search (ChatGPT/LLM answers) using Semrush audits and structured reporting.

Analysis / positioning

• Traditional search (Google) drove traffic; now many users search inside large language models.
• Opportunity described as “AI SEO” / arbitrage: become a source the AI system cites or recommends.

Workflow

1. Install/connect the Semrush plugin
   • Sign up via a link; gets 14 days free.
2. Run an SEO audit
   • Example prompt: “Do an SEO audit on my website (loom.ai).”
3. Generate client-style deliverables
   • Ask for a PDF audit and a shareable “site” presenting results.
   • Example elements described:
     • “AI SEO score” (example: 22/100)
     • weaknesses blocking rankings
     • content suggestions and keywords to target
     • “Top five things to do today”
     • technical items (e.g., robots.txt and sitemap.xml creation)
     • a 90-day roadmap
4. Productize as a reusable skill
   • Turn the process into a skill so future runs create the same report format for multiple clients at scale.

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5) Travel planning & dashboards using a flight/hotel plugin + ChatGPT Sites

Goal: Retrieve travel options with a plugin, then generate a visual itinerary/dashboard.

Workflow

1. Connect/use a travel plugin
   • Example plugin: “Ease My Trip”
2. Enter trip details
   • Example: Montenegro end of the month, return flight.
3. Review outputs
   • Best flight options + cost breakdown
   • Which option is best based on preferences/specs
   • A travel plan including recommended itinerary, costs, and “things to approve before booking”
4. Build a ChatGPT Site
   • Create a shareable website view inside/alongside ChatGPT Work.
5. Additional example
   • A “content tracker” board site to track YouTube competitors and stage progress on video creation (positioned as a team dashboard).

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Main speakers / sources (at end)

• Speaker/creator: The YouTube narrator/host (not named in the subtitles).
• Primary sources/tools referenced:
  • OpenAI (ChatGPT Work)
  • Anthropic (Claude “Co-work”)
  • Higsfield (Higsfield MCP, Seed Dance 2.0)
  • Clay (lead database + plugins)
  • Gmail (email drafting)
  • Record & Replay plugin (screen-record automation)
  • Semrush (SEO audit plugin)
  • Ease My Trip (travel data plugin)
  • “Zapier MCP” (mentioned as connecting to 9,000+ apps)