24 Saatte 5 Müşteri Toplantısı: Sıfır Reklamla E-posta Motoru

Business strategy: “0-ad” outbound email engine to book 5 client meetings in 24 hours

• Core idea: Build a repeatable outbound system that:
  1. Finds the right company decision-makers
  2. Warms up personalized company-domain emails to avoid spam
  3. Sends targeted multi-step email sequences
  4. Segments performance by campaign/app/service to scale across markets/countries—without ad spend
• Positioning: Email works best when selling to companies and when the offer is priced above ~$100/month (B2B buyers + recurring payments + lower churn likelihood if value is real).

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Framework / playbook (implied “process”)

System requirements (must-have steps)

• Get company-domain email accounts (not personal Gmail) and ensure deliverability settings to avoid spam.
• Warm up emails for ~2 weeks using a controlled “pool” approach (send/receive and prevent spam placement).
• Build a target account list using filters such as:
  • Industry and location
  • Decision-maker role
  • Tech stack / relevant keywords
• Send personalized messages (tone + decision-maker name).
• Run continuous follow-ups:
  • Add a second-stage reminder after ~3 days
• Track & segment results by sector/service/country, then scale what works.

Two-step conversion sequence (example)

• Email #1:
  • Direct greeting (Mr./Ms. + first name)
  • One-sentence positioning
  • What you can do for the recipient
  • Invite to a short meeting or offer a demo/presentation
• Email #2 (3 days later):
  • Remind recipient to review
  • Restate value
  • Propose again (e.g., a 15-minute meeting)

Campaign scaling loop

• Track which campaigns perform (conversion rates per app/service, sector, and country).
• Double down on winning segments, then expand to the next country if successful.

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Key metrics & KPIs mentioned (with implied targets)

Reach / volume

• ~216,000 people/companies reached in 6 months
• ~30,000 emails per week

Overall conversion

• ~6% conversion rate
• Reported stability around 5–6% across recent windows (last 4 weeks / 3 months / 6 months)

Funnel breakdown (example: “last 6 months”)

• Reached: ~216,000
• Conversion: ~6% respond
  • ~1,285 conversions / positive “turn back”
• Further stated:
  • ~50% positive / 50% negative
  • ~15% visited the website (from responders / interest)

Market-specific benchmarks

• Türkiye: ~7–12% conversion
• Abroad: ~3–5% conversion
• Explanation: mixing markets reduces the blended conversion slightly.

Deliverability / engagement claims

• Open rate: ~60–70%
• Click-through to link: ~~15%
• Claim: avoid certain tracking practices because links can trigger spam placement in Gmail/Outlook.

Product/service effectiveness (by campaign type)

• Reported conversion examples: 8%, 8%, 5%, 10%, 10%, 11%
• Voice agent segment
  • 32% conversion
  • Only 5 were “very serious” prospects
• UGC video segment
  • Sent: 32
  • Relevant: 15
• GIO recommendations segment
  • Responded to: 38
  • Particularly valuable: 11

Retention / LTV logic (recurring revenue math)

• Example: $300/month → $3,600/year
• If you acquire 10 customers in 3 months and retain 12 months:
  • $36,000 profit (illustrative; assumes minimal acquisition cost)

Cost / profitability claims

• Email + list sourcing costs described as very low:
  • “$15 to create 5,000 companies”
  • Sending emails to 5,000 costs ~$100
• Overall claim: acquiring ~$36,000 of customer value for ~$150 yields very high profitability.

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Concrete examples / case evidence (apps + conversion interpretation)

• Three outbound offerings targeted via email:

  1. AI UGC-style video creation (AI-generated UGC-style content)
  2. Voice agent service
  3. GIO (AI recommendations for a company)

• Interpretation: “high conversion” doesn’t necessarily mean “high-quality buyers.”

  • Even with 32% conversion (voice agent), only a subset becomes “serious” buyers (5).
  • Conclusion: outbound success depends on selecting decision-makers and measuring value outcomes, not just replies.

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Actionable recommendations (what to do next)

List building (decision-maker targeting)

• Use list platforms/tools:
  • Epify (Lead Finder + scrapers)
    • Pricing example: $2 per 1,000 customers
    • Starts free
  • LeadMesh (positioned as cheaper than Apollo; example comparison suggests Apollo could cost >$200 per customer at scale)
• Apply filters for:
  • Location (e.g., Türkiye, Germany)
  • Company size / industry (e.g., e-commerce, furniture)
  • Decision-maker roles (general manager, founder, marketing manager; plus additional managers for e-commerce)
  • Tech stack (e.g., Shopify / BigCommerce / WooCommerce) and keywords (e.g., “e-commerce”, “furniture”)

Deliverability & spam avoidance

• Send from company-domain emails (multiple domains used as examples).
• Warm up over ~2 weeks to reduce spam risk.
• Avoid tracking links in email (claim: links increase spam likelihood).

Email copy structure (tactical template)

• Greeting: Mr./Ms. + first name
• 1-sentence positioning: “technology solution partner” + AI automation
• Benefits: what workflows/content/voice agents you can automate for them
• CTA:
  • Suggest a 15-minute meeting, or
  • Offer a personalized demo/presentation + dedicated demo account/credits
• Keep the company name as text, not a clickable URL, to reduce spam risk.

Follow-up schedule

• Send a second email after ~3 days as a reminder and value reiteration.

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High-level “growth economics” logic (B2B execution focus)

• Why this can work without ads:
  • B2B buyers respond better when you reach specific decision-makers
  • Your offer is tied to ongoing value (subscription)
• Scaling thesis:
  • Start with one country/segment; if conversion is strong, expand systematically to additional countries.
• Retention → profitability:
  • If customers stay 6–12 months, email-driven CAC can be outweighed quickly by LTV.

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Presenters / sources

• Presenter: Burhan E. Tarspar
  • Name appears in email/domain examples like burhanetarspar.com
• Explicit tools/source names mentioned: Epify and LeadMesh
• Other presenters / external sources: not explicitly named beyond the lead tools above.