Anthropic Just Released 13 New Skills To Level Up Your Claude Setup

Summary

Anthropic expanded its Small Business plugin from 31 to 44 skills, grouped by department. The video explains how to install the free plugin in Claude’s desktop app—open Settings → Plugins, search for “small business,” and install it. It focuses on how to use and organize skills effectively, not just add them.

Key concepts

• Utility skills perform specific tasks. Orchestration skills route work to other skills, determine the order, and combine results. The video compares them to individual tradespeople versus a contractor coordinating a renovation.
• Routing conflicts happen when multiple skills could respond to the same request. Overlapping descriptions or trigger phrases can lead Claude to choose unpredictably, wasting time and tokens. The presenter recommends checking skill libraries for overlap and clarifying each skill’s boundaries.
• Across the plugin, Anthropic’s approach is to consolidate as well as add: remove redundant or less useful skills, automate preparation, and leave consequential decisions to a human.

The six skill categories

1. Enhancement and system-building skills

• Build Connector helps create connections to external tools when a native connector is unavailable.
• Build Agent is described as a way to create custom skills, despite its name.
• Brand Style captures a business’s style requirements so generated assets stay consistent.

A suggested starting point is to turn a repetitive task into a skill, then connect relevant external tools.

2. Sales and leads

This category doubled from four to eight skills.

• Funnel Expansion researches and ranks potential customers, drafts outreach in the user’s voice, and adds information to a CRM.
• An inbound-lead response skill aims to ensure inquiries from email, forms, or support tickets receive timely follow-up.

The video notes that the response workflow depends on leads already arriving. It also points out that Anthropic removed skills for cleanup and CRM maintenance.

3. Marketing

The category grew from six to eight skills. Customer Feedback moved from support into marketing, reflecting the idea that feedback can inform growth.

• AI SEO visibility assesses how a business appears in AI-generated answers, rather than only in traditional search results.
• Marketing Monday provides recurring priorities and an action plan.
• Content Strategy and Social Content Engine may overlap: the former is framed as strategic planning, and the latter as turning plans into posts.

The presenter advises defining clear triggers and responsibilities for potentially overlapping skills.

4. Customers and offers

Four skills were removed and four added.

• Proposal Builder helps prepare commercial proposals.
• Contract Analysis reviews contracts.

The presenter highlights both as ways to speed up document-related work.

5. Finance

The category increased from 10 to 12 skills, with more emphasis on safeguards and risk management. A pricing-advice skill was removed.

The presenter interprets this as a boundary on delegating financial decisions to AI: let Claude prepare and organize information, but have a person make the decision.

6. Operations, hiring, and briefings

The category grew from five to seven skills.

• Friday and quarterly review briefings were removed, leaving Monday Briefing as the briefing option emphasized in the video. The presenter argues that one useful report is better than several ignored ones.
• Inbox Manager illustrates orchestration: it routes different emails to specialized skills rather than trying to handle every kind of message with one skill.

For workflows with varied inputs, the presenter recommends breaking the work into focused skills coordinated by an orchestrator.

Practical guidance and product mention

The video’s recurring advice is to prioritize customer needs, start before a system is perfect, check for overlapping skill triggers, and reduce unnecessary reports or automation. For high-impact decisions, automate the preparation—not the final decision—and keep a human involved.

The presenter also promotes Clay as a way to supplement Claude’s lead-generation capabilities. He says it can draw on data from more than 250 providers, enrich business lists with owner and contact details, retry other sources when one lacks data, and run recurring workflows. The video describes connecting Clay to Claude Code with an install command; this is a sponsor segment.

Main speaker/source: Austin Marchese, the video’s presenter. Anthropic’s Small Business plugin and its published survey findings are discussed as the primary product source.