Summary of "Business To Business Marketing (B2B)"
Business to Business Marketing (B2B) Course Overview by Dr. JK Nayak
Course Context & Market Insight
- The B2B market is significantly larger than the B2C market, approximately 1.5 to 1.7 times its size.
- [B2B marketing](https://www.amazon.com/dp/B06XSV2N3Y?tag=dtdgstoreid08-20) offers substantial job and research opportunities due to its scale and complexity.
Target Audience
This course is designed for:
- Students specializing in marketing, commerce, or engineering.
- Aspiring entrepreneurs and startup founders.
- Industry professionals, including B2B managers and practitioners.
- Anyone interested in understanding [B2B marketing](https://www.amazon.com/dp/B06XSV2N3Y?tag=dtdgstoreid08-20).
Course Structure & Delivery
- Duration: 12 weeks, comprising 60 lectures.
- Lecture Length: Each lecture lasts 25 to 30 minutes.
- Content: Includes practical problems, Indian and global case studies, examples, and interactive activities.
- Designed for engagement with slides and interactive elements.
- Weekly assignments to assess understanding.
- Final examination for certification (optional).
Pedagogical Approach
- Emphasis on practical application through case studies and real-world examples.
- Interactive learning to enhance student engagement and retention.
- No prerequisites required, making it accessible to a broad audience.
Business-Relevant Takeaways
- Understanding the scale and importance of the B2B market.
- Exposure to global and Indian [B2B marketing](https://www.amazon.com/dp/B06XSV2N3Y?tag=dtdgstoreid08-20) practices.
- Frameworks and tactics likely covered include:
- Market segmentation
- Buyer behavior in B2B
- Relationship management
- Sales strategies (These are implied through case studies and practical problems.)
Presenter: Dr. JK Nayak, Department of Management Studies, IIT Roorkee
Note: The video primarily introduces the course and its structure rather than specific business frameworks or KPIs.
Category
Business
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