MODUL 2.1 MENCARI PRODUK UNGGULAN

Business/Strategy Focus: Finding and Posting a “Superior Product” for Sofi Affiliate

• The video emphasizes that you must pick only one product category/niche for the Sofi affiliate account to avoid hurting account performance.
• Example niches mentioned include:
  • Household appliances
  • Skincare
  • Fashion/clothes
• Concrete example from the presenter:
  • Selects Fashion/Clothes
  • Chooses a specific product: a t-shirt
  • Shares it to earn commission
  • Organizes the product under a collection for the affiliate shop

Workflow / Playbook (Action Steps)

1. Choose ONE niche/category
   • Do not promote multiple unrelated categories in the same affiliate account.
2. Select a product inside that category
   • Example: choose a t-shirt under fashion.
3. Share the product link to get a commission
   • “Click share and get a commission.”
4. Add the product to an Affiliate Shop Collection
   • Place products into a collection so visitors can see curated offerings.
5. Create the collection correctly
   • Click “Create my collection”
   • Fill in:
     • Short code: a unique identifier for the affiliate/collection name
       • (Presenter suggests a consistent naming prefix + “collection” / “affiliate” style naming; it must be unique.)
     • Collection name
     • Description / outline: a brief explanation of what’s sold, aligned with the chosen niche.
6. Save the collection
   • Click Save
7. Verify it appears
   • Check under account menu → My collection to confirm products display properly.
8. Add more products
   • After setup, add additional products related to the same niche/category into the same collection.

Metrics / KPIs / Targets

• No explicit numerical KPIs are provided (e.g., CAC, LTV, conversion rates, revenue targets).
• The only “metric-like” outcome mentioned is earning a commission after sharing a product.

Actionable Recommendations

• Maintain niche focus: pick one category (e.g., fashion) and stay consistent.
• Use collection organization to improve customer browsing:
  • Well-named collections and clear descriptions help visitors understand what the account sells.
• Ensure collection identifiers are unique:
  • Particularly the short code and collection naming.

Presenters / Sources

• Presenter: Not explicitly named in the subtitles.
• Platform mentioned as source of affiliate workflow: Sofi affiliate