Промприлад. Реновація, що змінює Івано-Франківськ • Ukraïner

Summary

Promprylad.Renovation is a redevelopment project turning part of a former Soviet-era factory in Ivano-Frankivsk into a mixed-use hub for business, culture, education, science, and civic collaboration. Its stated aim is not just to renovate a building, but to help the city and region move beyond a post-Soviet economic model and develop new capabilities.

Strategy and operating model

• Use impact investment to combine commercial returns with social goals. The project treats redevelopment as a business that can generate investor income while addressing wider social and regional challenges.
• Build a diverse, connected ecosystem. The site brings together businesses and projects in media, education, fashion, finance, art, science, food, recycling, and urban development. The model is intended to help new organizations emerge through proximity and collaboration.
• Select investors for values as well as capital. The project applies an ethical filter: investors are expected to share its values, understand the transformation goals, and provide transparent funding. Joining also means becoming part of the project community.
• Develop the site iteratively. The team says it combined global examples with lessons from its own experience, adjusting the model over time rather than relying on a single fixed plan.
• Connect local assets to wider markets. Examples include a fashion brand designed for a global market, scientific research approaching mass production, and an ambition to offer ideas relevant beyond Ukraine.

Operations and projects

• Creative and educational work: The Multimedia Lab combines coworking, training, and production in audio, photography, video, animation, and augmented reality. Dribnota provides informal education for children.
• Fashion and product development: Framiore is an eco-clothing brand targeting a global market. A planned R&D center will support full-cycle testing. Shuflia makes leather goods; Framiore’s designs also draw on Ukrainian craft traditions, including work made in Kosiv with Uyghur motifs.
• Art with a commercial entry point: Osoblyvi Interiery produces interior and wall-design products and runs a wall-decor school. Its founder describes the school as a way to engage people through a familiar commercial subject and then introduce broader conversations about art.
• Science and technology: A test laboratory is developing and testing a new generation of environmental batteries. The founder said the product was approaching mass production.
• Circular economy: RE: laboratory works on waste sorting and recycling and considers how products can be designed and managed through their full lifecycle. One example is turning used advertising banners—described as not otherwise recycled—into merchandise for event participants.
• Food innovation and local production: A planned Kitchen Lab will provide a shared kitchen for developing food products and technologies. An urban garden is intended to demonstrate that food can be grown locally, rather than primarily to maximize crop yields.
• Events and public space: A large former industrial building is being adapted for conferences, concerts, parties, and exhibitions. The project estimated that the venue and yard could accommodate 3,000–4,000 people at once.

Financing, scale, and targets

• The revitalization covers 2 hectares of the former factory, with 28,000 m² of premises.
• The project reported 510 investors, with new investors joining at the time of filming.
• Its first investment round closed after raising $5 million. A second round was underway to fund further construction and reconstruction.
• The project reported a 70% / 30% structure: 70% belonging to co-investors and 30% to an internal charity fund supporting social infrastructure. It had attracted $860,000 in grant resources for art, education, science, and related projects.
• The city’s Investment Policy Department helped Framiore secure a 3 million UAH grant to create a sewing facility at Promprylad.
• At the time of filming, the team expected to open the site to the public 24/7 starting the following year and aimed to complete the full revitalization within three years. These are plans stated in the video, not confirmation of later completion.

Partnership and local economic development

• The city’s Investment Policy Department moved into the factory, placing municipal officials, businesses, and civil-society actors in one location—described in the video as a first for Ukraine.
• The department helps businesses access support programs. For example, after visiting local manufacturers, representatives of a U.S. fund developed programs and grants for small and medium-sized businesses; the city team then helped Framiore prepare its application.
• Metalab studies urban development and the project’s relationship with the city and region. The project also describes its residents as co-creators of a developing, shared environment.

Actionable lessons from the case

• Combine commercial activity with a clearly defined social purpose, and make the connection between the two visible to investors and tenants.
• Build a portfolio of complementary organizations so that shared space can support collaboration, talent development, and new ventures.
• Treat investor selection and funding transparency as part of organizational culture, not just fundraising administration.
• Use partnerships with local government to connect businesses to grants and economic-development programs.
• Make sustainability operational: design for reuse, recycling, and local resource use, and use tangible products or activities—such as banner-made merchandise or an urban garden—to communicate the value.
• Give large redevelopment projects a phased plan, while keeping room to adapt the business model as experience accumulates.

Presenters and sources

Interviewees: Yuriy Fylyuk (CEO and project initiator); Vasyl Hoshovskyi (Multimedia Lab founder); Natalia Naida (founder of Dribnota, Shuflia, and Framiore); Halyna Hryvnak (Fin Impact founder); Yarema Stetsyk (artist and Osoblyvi Interiery founder); Mykhailo Veklyn (RE: laboratory co-founder); Serhii Kaminskyi (researcher and R&D center founder); Anna Pashynska (Metalab co-founder and curator); and Ihor Popadiuk (head of Ivano-Frankivsk’s Investment Policy Department).

Production credits: Bogdan Logvynenko (project author); Karina Piliugina (producer); Pavlo Pashko (editor and cameraman); Oleg Sologub (cameraman); Halya Kohuch (translator); Hannah Picklyk (translation editor).

Source: Ukraїner — The Expedition.