Job hunting looks different in 2026…

Summary

Aaron Dinin recommends treating job hunting as a long-term effort in personal branding and relationship-building—not simply sending out résumés at graduation. Students should start early, choose an industry that interests them, and build a visible track record of engagement in it.

Suggested playbook

• Choose an industry: Focus on an area that genuinely interests you; the specific job title is not important at this stage.
• Publish consistently on LinkedIn: Post two to three times per week about the industry. Possible topics include relevant articles, notable developments, and your own observations.
• Build relationships in the field: Follow or connect with people who work in the industry, and comment on their posts two to three times per week.
• Keep at it over time: Begin as a freshman or sophomore and continue for the two to three years before graduation.

Why it may help

• Regular posts can show prospective employers sustained interest and growing knowledge of the field.
• Familiarity and connections may help a candidate stand out from a large pool of applicants and make applications less dependent on cold submissions.
• Consistency can also signal initiative, reliability, and willingness to work toward a career goal.

Metrics and timeline

• Posting cadence: Two to three times per week.
• Engagement cadence: Two to three times per week.
• Suggested runway: Roughly two to three years before graduation.
• No specific employment, reach, or conversion targets are given.

Presenter/source: Aaron Dinin (referred to as “Dr. Dunning” in the subtitles).