Video Summary - MAZUL por Unicornio Houser Proptech | Destinos

Business / strategy summary

Founded to create a word-of-mouth investment community around shared values and taste—architecture, gastronomy, art.
Identified an untapped market for “micro-housing” in beachfront areas, countering the existing extremes:
- oversized luxury beach houses, or
- small, multi-unit structures with low architectural quality and little/no reforestation/green planning.
Core differentiation: build community + high-design micro-properties instead of ostentatious development.

Land strategy: 80 meters beachfront + 500 meters inland → ~4 hectares total.
Design objective: not “very large houses,” but a layout that encourages shared space and community living.
Reframes the “romantic sea view” ideal: being a few meters from the water still delivers benefits with less compromise on architecture and service.

Land restoration program: transformed previously cleared farmland (peanut plantations with vegetation removed).
Reforestation and landscaping:
- 20,000+ trees/plants planted since arrival
- a nursery to help owners grow gardens
- ongoing planting in common areas
This becomes part of the guest/owner experience—nature as the “product,” not decoration.

Started by partnering with Revolution to design a microhouse concept:
- house size ≤ 120 m²
- ownership on a 500 m² lot
Defined material/quality “spec” to avoid typical low-end finishes:
- pigmented concrete
- parota wood carpentry
- high-quality, resistant materials
Standard amenity decision:
- all houses include a pool

Partnered with Bernardo Quinzaños (Director of CSA) for:
- full master plan
- layout of each house
- design of a distinctive clubhouse (emphasis on atmosphere)
Key experiential principle:
- elevate the clubhouse so visitors can see waves crashing
- “True tranquility” tied to visual/atmospheric design
Traffic/parking strategy:
- no cars at the foot of each house
- parking placed in the back to create a nature-first, sensory walking experience
Landscaping as wayfinding + “labyrinth” experience:
- two 400-meter winding paths
- pass over natural granite stones
- include endemic plant species
- provide shade
- produce a shared garden feel

Recognizes Airbnb demands significant host time.
Solution: build a dedicated operation with the same “voice and communication” as the brand/community.
Expected impact:
- better reviews
- better income (linked to consistent guest experience and response quality)

Phase 1 count: 21 houses, each with different owners.
Implies a multi-owner investment model supported by a centralized property operation.

No explicit financial KPIs (e.g., revenue, margin, CAC, LTV, churn) or time-bound targets were stated.
Measurable product specifications included:
- ≤120 m² microhouse size
- 500 m² lots
- 21 houses in first phase
- 4 hectares project footprint (from 80m beachfront + 500m inland)
- 20,000+ trees/plants planted
- two 400 m paths
Rental performance outcomes were referenced qualitatively (better reviews/income), without numeric monthly/annual targets.

Community-first product design
- Encourage shared spaces and walking (paths, labyrinth feel, common gardens).
Amenity + spec standardization
- Use consistent materials and build specs (pigmented concrete, parota wood).
- Standardize key amenities (e.g., pool) across units.
Operational leverage via centralized management
- Use a managed “telecommunicative operation” for rentals, admin, and maintenance to reduce owner burden and improve consistency.
Hospitality execution aligned to marketplace needs
- Match listing/guest communications to the brand voice to drive reviews and revenue on Airbnb.

Presenter: Alberto Ventosa (CEO, Unicorn Houser Proptech)
Referenced partners/leaders:
- Revolution (designed the microhouse concept)
- Bernardo Quinzaños, Director of CSA (master plan + clubhouse design)
Mentions: Airbnb (platform used for rentals/operations)