Summary of 3 Email Followup Strategies That Actually Get Responses - Alex Berman

The video by Alex Berman presents three effective email follow-up strategies designed to increase response rates and close more deals:

1. Personal Connection Follow-up

Find something personal or relatable about the lead (e.g., favorite sports team, city, recent achievements).
Use this personal detail to start a conversation or build rapport.
Examples include referencing a local attraction, a sports team the lead supports, or congratulating them on a professional milestone.
This approach is noted as the most effective for quick responses.

2. Excitement Follow-up

Express genuine enthusiasm and confidence about working together.
Use language that shows eagerness to start or continue the project.
Examples include phrases like “Looking forward to getting started,” “The team is excited,” or “Confident we can deliver.”
Honesty is emphasized, but if unsure, you can mention talking to your team to show momentum.

3. News Item Follow-up

Reference recent news, blog posts, company milestones, or industry developments related to the lead.
Congratulate them on achievements or comment on relevant content they’ve shared.
Combine this with excitement or data-driven insights, such as competitor results or recent client successes.
Useful when personal connection or excitement follow-ups aren’t applicable.

Recap of Methodology:

Personal Connection: Research the lead’s interests or background and mention something personal.
Excitement: Show enthusiasm and confidence about the project or partnership.
News Item: Reference recent company news, blog posts, or industry events to create relevance.

Presenter:

Alex Berman, Chief Marketing Officer at Inspire Beats, with experience generating over $20 million in leads and $2 million in sales.
Website mentioned: inspirebeats.com

This video offers practical, tested email templates and mindset tips for sales professionals and marketers to improve follow-up engagement and close rates.