Summary of "SDP on Digital Marketing Day 1"

Main Ideas and Concepts:

Introduction to the Student Development Program (SDP):
- The program focuses on Digital Marketing and is organized by XLR in collaboration with various educational institutions.
- The aim is to equip students with essential Digital Marketing skills to enhance their career prospects.
Overview of XLR:
- XLR has over 11 years of experience in training students and professionals in various fields, including data science, machine learning, and cybersecurity.
- They have trained around 500,000 students and have partnerships with numerous academic institutions and industry bodies.
Importance of Digital Marketing:
- Digital Marketing is essential for businesses to reach their target audience effectively through online channels.
- The program will cover current and emerging trends in Digital Marketing, including tools and platforms used for marketing.
Guest Speakers:
- Several dignitaries from various colleges shared their insights on the significance of Digital Marketing and the opportunities it presents for students.
Learning Management System (LMS):
- The LMS will be used for accessing course materials, session recordings, and attendance marking.
- Students are required to register on the LMS to participate effectively in the program.
Canva Introduction:
- The session included a practical introduction to Canva, an online design tool that allows users to create various visual content such as logos, presentations, and social media posts.
- Key features of Canva were demonstrated, including how to create and customize designs using templates.

Methodology and Instructions:

Registration and Attendance:
- Students must register on the LMS to gain access to course materials and attendance links.
- Attendance will be monitored, with a requirement of 60% attendance to receive a certificate of participation.
Using Canva:
- Sign up and log in to Canva using a personal email.
- Explore templates for logos, presentations, and social media posts.
- Customize designs by editing text, changing colors, and adding images.
- Download designs in various formats (PNG, JPG, PDF).

Key Topics Covered:

Digital Marketing Fundamentals:
- Overview of Digital Marketing tools and strategies.
- Importance of understanding consumer behavior and market research.
Practical Canva Skills:
- Creating logos and presentations.
- Designing Instagram posts and marketing materials.

Speakers:

Nia (Host and Organizer from XLR)
Dr. V. Shar Patnayak (Principal of Baha College of Engineering)
Professor Vidya Mohar (Principal of S.D. Vispute College of Science, Commerce, and Management)
Miss Vijay Bharati (Placement Officer at Eleni College of Engineering and Technology)
Dr. Smitha S. SRI (Associate Professor at GVM's Gopal Goind Roy College of Commerce and Economics)
Dr. Suna Mahavi (Assistant Professor at IMDA BTI Vidyapeeth University)
Mr. B. Pradip Kumar (Digital Marketing Specialist and Trainer)
Amar (Team Leader from TDM Department)