Summary of "Do Básico ao Avançado: Google Ads para E-commerce usando GTM"

Main Ideas and Concepts

Introduction to Google Ads for E-commerce:
Roni Rangel introduces the video, focusing on configuring Google Ads for e-commerce using Google Tag Manager (GTM). The aim is to set up conversion tracking for various actions, including "Add to Cart," "Begin Checkout," and "Purchase."
Step-by-Step Configuration:
The video provides a detailed walkthrough of setting up conversion tracking in Google Ads and GTM, emphasizing the importance of tracking conversions accurately to optimize advertising efforts.
Types of Conversions:
- Add to Cart
- Begin Checkout
- Purchase
Each conversion is explained in terms of how to create and configure them in Google Ads.
Key Configuration Steps:
- Open Google Ads and navigate to the goals section to create new conversions.
- Use Google Tag Manager to set up tracking for each conversion.
- Ensure that only one primary conversion is set for purchases to avoid duplication and incorrect optimization.
Using GTM for Tag Configuration:
The process of creating tags in GTM for each conversion is outlined. Triggers are set for actions like clicking the "Add to Cart" button or completing a Purchase. A custom JavaScript function is suggested for summing up product prices during checkout.
Testing and Debugging:
Emphasis on testing the configurations to ensure they work correctly before going live. The importance of checking for duplicates and ensuring that the conversion tracking is set up correctly to optimize bids effectively.
Optimized Conversions:
The video concludes with instructions on how to set up optimized conversions in Google Ads to enhance tracking and improve ad performance.

Methodology and Instructions

Creating Conversions in Google Ads:
- Open Google Ads and navigate to the goals section.
- Create new conversions for "Add to Cart," "Begin Checkout," and "Purchase."
- Set one Purchase conversion as primary and others as secondary.
Setting Up GTM:
- Create tags for each conversion type in GTM.
- Use triggers based on user actions (e.g., clicking buttons).
- Use data layer variables to capture necessary information (e.g., product price, transaction ID).
Testing:
- Use GTM's debug mode to ensure tags are firing correctly.
- Check that conversions are being recorded accurately in Google Ads.
Final Configuration:
- After testing, ensure optimized conversions are set up correctly in Google Ads.
- Disable any unnecessary conversions to prevent optimization errors.