Summary of "ELEVATOR PITCH PRESENTATION (MULTIPURPOSE UMBRELLA)_KBA2702C_GROUP 2"
Main Financial Strategies and Market Analyses:
- Key Partners: Collaboration with suppliers and delivery personnel to ensure smooth business operations.
- Key Activities:
- Fast delivery service (1-2 days) to enhance customer satisfaction.
- Quality control measures to ensure product functionality.
- Key Resources: Utilization of social media for business engagement and customer loyalty.
- Value Proposition:
- Innovative design featuring smart elements and pockets.
- High-quality materials that offer protection against bad weather.
- Customer Relationships:
- Customer support through various channels (emails, social media).
- Loyalty programs offering discounts and exclusive offers.
- Distribution Channels:
- Online sales via a website and e-commerce platforms.
- Retail collaborations and direct sales at exhibitions.
- Customer Segmentation: Targeting adventurers (travelers, campers, hikers), families, and students needing durable umbrellas.
- Cost Structure: Operating costs including employee salaries, utility bills, and raw materials for production.
- Revenue Streams: Direct sales and customization services (e.g., adding logos or names to umbrellas).
Methodology/Step-by-Step Guide:
- Identify the problem of carrying multiple items.
- Develop an innovative product (multi-purpose umbrella).
- Establish partnerships and operational frameworks.
- Implement a fast delivery system and quality control.
- Engage customers through social media and loyalty programs.
- Utilize various distribution channels to reach target customers.
Presenters/Sources:
Category
Business and Finance
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