Summary of How to Prevent your EDDM Mailing Postcards from getting REJECTED!

The video "How to Prevent your EDDM Mailing Postcards from getting REJECTED!" by Jake Lorraine from HighResponseMarketing.com and PrintingForSupercheap.com provides practical advice to ensure smooth processing of Every Door Direct Mail (EDDM) postcard campaigns. Jake emphasizes that EDDM can be complex and intimidating, especially for first-timers, and shares four key strategies to avoid rejection by the post office:

Main Strategies to Prevent EDDM Postcard Rejection:

  1. Use the Correct Postcard Size
    • Postcards must meet specific size requirements to qualify for EDDM.
    • Common qualified sizes include:
      • 6.5" x 9"
      • 6" x 11"
      • 6.5" x 12"
      • 8.5" x 11"
    • Incorrect sizes (e.g., 6" x 9") will be rejected.
    • Jake offers help reviewing artwork to ensure correct sizing.
  2. Ensure the Indicia (Postage Mark) is Correct
    • The Indicia is the printed postage mark and address bar indicating the mailing type.
    • It must be placed correctly (usually top left or top right near the address area).
    • The Indicia should be clearly visible and formatted according to postal standards.
    • The Indicia in EDDM mailings does not contain specific addresses but says “local postal customer.”
    • Jake offers to review Indicia placement to avoid issues.
  3. Pay for Postage Online
    • Paying postage online before bringing mail to the post office simplifies processing.
    • Online payment prevents delays caused by unfamiliar or inexperienced postal clerks.
    • It ensures the mail is accepted immediately without additional manual processing.
  4. Separate and Label Mail by Carrier Routes
    • Organize mailers by postal carrier routes in separate boxes or tubs.
    • Label each box clearly with the route number and quantity.
    • This organization helps postal carriers quickly identify and deliver mail without delays or mix-ups.

Additional Notes:

Presenters/Sources:

Notable Quotes

— 00:23 — « I don't want you to get rejected by the post office. »
— 01:01 — « Make sure you have the right size postcard. If you don't print them at a qualified size, they can reject them and it happens. »
— 04:20 — « Always pay for the postage online. That way you can just bring the mailers in to the post office and they won't have to do the little calculations and menu entry on their computer. »
— 05:20 — « Put all of your mail separated by routes in different boxes. One box for every route—that's it. It makes it super helpful for the mail carriers and avoids delays. »

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Business and Finance

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