Summary of "3 Best Restaurant Marketing Strategies For 2023"

Main Financial Strategies and Trends:

Customer Acquisition through Google SEO
- Google SEO is highlighted as the most effective way to acquire new customers, outperforming social media platforms like Instagram and TikTok.
- Customers searching on Google are typically ready to buy, unlike social media users who are generally in a browsing mindset.
Increasing Average Order Size
- Implementing upselling techniques can significantly boost average order sizes and profits.
- The strategy involves suggesting complementary items (like appetizers, desserts, and beverages) when customers place orders online, leading to increased sales without additional labor costs.
Turning New Customers into Regulars
- Automated email and text message marketing campaigns are recommended to maintain engagement with customers throughout their journey.
- Campaigns should target new customers to encourage repeat business and win back lapsed customers with special offers.

For Google SEO:
- Create dedicated pages for each popular menu item with enticing images and detailed descriptions.
- Use alt text for images to improve visibility in Google Image searches.
- Ensure the restaurant's website is user-friendly and informative, guiding customers to make quick decisions.
For Increasing Order Size:
- Integrate upselling prompts into the online ordering experience by suggesting beverages and desserts when an entree is added to the cart.
- Use data analytics to identify frequently paired items for upselling.
For Email and Text Marketing:
- Set up automated campaigns that include:

The insights are primarily derived from the experiences of "MO," the owner of "Talk and Tacos."
The presenter has been involved in restaurant marketing for several years and is the co-founder of a marketing platform called owner.com.