Summary of LOW TICKET EM DÓLAR: Criando uma OFERTA do ZERO! (Passo a Passo)

Summary of "LOW TICKET EM DÓLAR: Criando uma OFERTA do ZERO! (Passo a Passo)"

This video presents a detailed, step-by-step methodology for creating, modeling, and selling low-ticket digital products in dollars, primarily targeting Spanish-speaking markets via Hotmart. The focus is on leveraging validated Brazilian offers, translating and adapting them for the Latin American market, and using strategic paid traffic campaigns to maximize profits.

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Main Financial Strategies & Business Trends

• Selling Low-Ticket Products in Dollars Globally:
  The core strategy is to sell inexpensive digital products (low-ticket) priced around $5.90 USD, which serve as entry offers. The real profit comes from additional sales techniques like Order Bumps and Upsells (Order Bump and Cell Jamp), which multiply revenue beyond the initial sale.
• Targeting the Latin Market in Spanish Instead of English:
  Spanish-speaking markets have lower CPM (cost per thousand impressions) and less competition than English markets, making advertising more cost-effective. Products are advertised in Spanish, but Hotmart’s checkout converts prices to local currencies automatically.
• Using Validated Brazilian Offers as a Base:
  Instead of creating products from scratch, the method involves researching and modeling already validated offers from Brazil (using Hotmart’s marketplace “degree” metric), then translating and adapting them to Spanish.
• Leveraging AI Tools for Fast Product Creation:
  GPT chat is used to translate sales pages and generate product content such as chapters for ebooks. The Gama app (a free AI tool) helps generate deliverables like digital book content quickly, enabling creation of a minimum viable product (MVP) for validation.
• Simple Sales Page Model Without VSL:
  The video reveals a reusable sales page template that does not require a video sales letter (VSL). This template is copy-pasted and adapted for each product, speeding up launch time.
• Effective Use of Order Bumps and Upsells:
  Order Bumps and Upsells are complementary products that enhance the main offer, significantly increasing profit margins. Examples include thematic guides or additional content that facilitate the main product.
• Platform Setup on Hotmart:
  Detailed instructions on how to create and configure products on Hotmart, including setting product language, pricing in USD, disabling payment methods like boleto (bank slip) not used internationally, and enabling automatic currency conversion.
• Traffic and Advertising:
  While this video focuses on product creation and setup, it teases a second part dedicated to Facebook Ads campaign structure, targeting, creatives, and budgeting for global sales.

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Step-by-Step Methodology to Create and Sell Low-Ticket Offers in Dollars

1. Research Validated Offers on Hotmart:
   • Use Hotmart Marketplace’s advanced search.
   • Filter by niche (e.g., spirituality) and look for products with a high “degree” (20+), indicating good sales.
2. Analyze and Model the Offer:
   • Review the sales page copy.
   • Translate the copy into Spanish using GPT chat with a simple translation prompt.
   • Use a proven sales page template (no VSL needed).
3. Create Product Visuals:
   • Design ebook/product covers using Canva (Instagram Stories dimensions recommended).
   • Use Canva’s Pexels integration for images.
   • Create professional mockups via dbookcovers.com.
4. Generate Deliverables:
   • Use GPT chat to generate chapter titles and descriptions in Spanish.
   • Use the Gama app to create the ebook content based on the chapters.
   • Export deliverables as PDFs.
5. Set Up Product on Hotmart:
   • Create a new product with Spanish title and description (use GPT chat for description).
   • Upload product image (mockup).
   • Set price in USD (around $5.90).
   • Disable boleto and installment payment options.
   • Enable automatic currency conversion for buyers worldwide.
   • Link to your custom sales page (not the marketplace page) to protect your offer.
6. Create Order Bumps and Upsells:
   • Develop 1-2 complementary products that facilitate the main offer.
   • Use GPT chat and Gama app to create these.
   • Register them as separate products on Hotmart.
   • Add them to the main product’s checkout page via Hotmart’s tools.
7. Publish and Validate:
   • Publish the product and wait for approval (about 15 minutes).
   • Launch paid traffic campaigns targeting Spanish-speaking countries.
   • Monitor sales and optimize based on performance.

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Additional Insights

• The video emphasizes the ease and accessibility of this business model, stating that even beginners or minimum wage earners can start making money with this approach.
• The presenter highlights the importance of not reinventing the wheel but modeling and adapting already validated offers.
• The sales strategy focuses on getting leads with the low-ticket offer and making profits primarily through Order Bumps and Upsells.

Notable Quotes

— 12:17 — « You shouldn't buy the book by its cover, but on the internet it's the opposite, the guy sees the pretty cover there and wants to buy it. »

— 20:42 — « Only those who don't want to make money on the internet don't make money, right? »

— 23:06 — « This video is the most complete on YouTube, exactly the most complete on YouTube. »

— 25:40 — « The biggest profit doesn't come from Front. It comes from Order Bump and Amp Cell. »

Category

Business and Finance

Video