Summary of Psicología del color en diseño gráfico ¿Qué evocan y transmiten los colores? / Marco Creativo

Summary of "Psicología del color en diseño gráfico ¿Qué evocan y transmiten los colores? / Marco Creativo"

Main Ideas and Concepts:

Importance of Color in Graphic Design:
- Color choice is a critical step in Graphic Design projects.
- Colors are not chosen arbitrarily; they carry specific meanings and values.
- Understanding what colors communicate helps justify design decisions.
Subjectivity of Color Perception:
- The meanings and emotions evoked by colors are subjective.
- Influences include personal history, cultural background, and societal values.
- For example, colors associated with mourning differ across cultures.
Color Selection Process in Design:
- Analyze competitors’ logos and identify color gaps in the market.
- Understand the client’s desired message and values.
- Associate those values with appropriate colors.
- Justify color choices not only by a Color-Value Table but also by environmental, natural, conceptual, and sector-related factors.
- Gather visual information from the client’s industry and competition to inform color decisions.
Color-Value Table:
- Red: Violence, dynamism, action, love, adventure, fire, passion, rebellion, blood, danger, importance.
- Orange: Fun, euphoria, hunger, creativity, autumn, fire, energy, vitality.
- Yellow: Energy, power, good humor, sun, happiness, hope, intelligence. Bright yellows = enthusiasm; dark/golden yellows = luxury and antiquity.
- Green: Fortune, calm, repose, new beginnings, abundance, freshness, youth, nature, hope, envy, jealousy. Bright green = energy; dark green = stability.
- Blue: Calm, confidence, freedom, dreams, sky, water, space, air, travel, peace, wisdom, fidelity. Light blues = friendly; dark blues = serious, confident.
- Purple: Royalty, fantasy, imagination, nobility, fortune, spirituality. Light purple = romantic; dark purple = noble.
- Brown: Warmth, possession, masculinity, earth, wood, firmness, comfort.
- Pink: Shyness, femininity, softness, delicacy, affection, intimacy.
- Black: Silence, mystery, elegance, power, death, night, distinction, quality.
- Gray: Concentration, neutrality, sadness, modernity, prosperity.
- White: Virtue, peace, infinity, purity, perfection, marriage, innocence.
Engagement and Interaction:
- Encourages viewers to comment, like, subscribe, and activate notifications.
- Invites questions via Twitter using the hashtag #MCanswers for future content.

Detailed Methodology / Instructions for Color Selection:

Research Phase:
- Analyze logos and colors used by competitors.
- Identify color gaps or oversaturated colors in the market.
Client Understanding:
- Extract the core values and messages the client wants to communicate.
Color Association:
- Match client values with color meanings (using a color-value reference table).
Contextual Justification:
- Consider environmental, natural, conceptual, and sector-specific factors.
- Use visual information from the industry and competition to refine choices.
Final Decision:
- Choose colors that fill market gaps and align with client values.
- Be prepared to justify choices based on both Color Psychology and contextual research.

Speaker / Source:

Marco Garcia – Graphic Designer and presenter of the video.
(No other speakers or sources mentioned.)

This summary captures the essence of the video content, emphasizing the psychological and cultural aspects of color in Graphic Design, the practical methodology for selecting colors, and the detailed meanings associated with each color.

Notable Quotes

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