Summary of ¿Qué son la visión, la misión y los valores de una empresa?

The video explains the importance of defining a company’s Vision, Mission, and values as foundational elements for both current operations and future growth. It emphasizes that these elements are critical not only for startups but also for established companies undergoing change or evolution.

Key Concepts:

Mission: Answers "Why does the company exist?" It defines the company’s main purpose and guides daily activities.
Vision: Answers "What do we want to achieve in the future?" It describes the long-term aspirations and identity of the company.
Values: Represent the principles and beliefs that shape company culture, decision-making, and relationships with customers, employees, and partners. Values also influence brand perception and can attract like-minded stakeholders.

Methodology to Define Company Values:

Identify core principles and beliefs important to the company’s success.
Consider desired public perception and emotional impact on stakeholders.
Brainstorm and write down these values clearly and concisely to ensure memorability and understanding.

Practical Examples from Well-Known Companies:

PayPal:
Mission: Revolutionize global commerce.
Vision: Simplify sending money, buying, and selling securely and personally.
Values: Inclusion, innovation, collaboration, well-being.
Tesla:
Mission: Accelerate the global transition to sustainable energy.
Vision: Create a sustainable future powered by solar energy, batteries, and electric vehicles.
Values: Innovation, scalability, fun in work, efficiency through automation.
IKEA:
Vision: Create a better everyday life for the majority of people with positive global impact.
Values: Caring for people and planet, cost awareness, simplicity, innovation, responsibility, leadership by example.
Google:
Mission: Organize the world’s information and make it universally accessible and useful.
Values/Commitments: User protection, opportunity creation, inclusivity, emergency response, sustainability.
LinkedIn:
Vision: Create economic opportunities for every professional worldwide.
Mission: Connect professionals globally to help them be productive and achieve work goals.

Summary and Exercise:

The Mission serves as the company’s "North Star," guiding purpose and actions.
The Vision sets the future goals and identity.
Values dictate culture and behavior.
Entrepreneurs and business leaders should clearly define these elements early and revisit them as needed.
The video encourages viewers to practice by inventing or choosing a company and formulating its Mission, Vision, and values before comparing them to the actual ones.

Presenters/Sources:

The video is presented by an unnamed instructor who references official websites of PayPal, Tesla, IKEA, Google, and LinkedIn to illustrate examples.