Summary of "The Hate for BBNO$"
Overview
The video explores the phenomenon of intense hate directed at certain music artists. Using examples like Rick Astley’s Never Gonna Give You Up, KSI, and VTuber Iron Mouse, it illustrates how overexposure, internet trends, and controversies can fuel backlash. The focus then shifts to Baby No Money (Alexander Leon Gumushian), a Canadian artist who has recently become widely disliked on platforms like Instagram Reels.
Baby No Money: Background and Career
- Birth and Early Life: Born in 1995, Baby No Money was a competitive swimmer until a back injury in high school ended that path.
- Musical Beginnings: He discovered music through writing poetry and recording with friends.
- Education: Studied kinesiology at the University of British Columbia while pursuing music.
- Rise to Fame: Initially gained viral success in China and later internationally, notably with the 2019 hit Laala.
- Marketing Strategy:
- Heavy reliance on social media and meme culture
- Collaborations with influencers
- Making some music copyright-free to encourage widespread use
- Avoidance of traditional advertising These tactics helped him gain popularity rapidly.
Reasons Behind the Backlash
Despite his success, Baby No Money faces significant hate, largely due to:
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Criticism of Music: Critics describe his music as repetitive, corny, or “NPC music.” The video’s narrator finds it not terrible but not to their personal taste.
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Overexposure and Marketing: Aggressive marketing tactics have caused “Baby No Money fatigue,” where people feel overwhelmed by his omnipresence online.
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Controversy Over Censorship: After releasing the music video Mary Poppins, Baby No Money censored a collaborator, streamer Asmin Gold, due to the latter’s controversial political views. This sparked criticism because Baby No Money had previously praised Asmin Gold, leading some to see him as inconsistent or disingenuous.
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Art Competition Controversy: Baby No Money was criticized for not compensating non-winning artists who contributed work, leading to claims of exploitation despite his general support for small artists.
Analysis and Conclusion
The video argues that much of the hate stems from subjective opinions on Baby No Money’s music and marketing style rather than any serious misconduct. Baby No Money himself has acknowledged the hate but insists he promotes positivity.
While he may not be everyone’s favorite artist, the video concludes that he does not deserve the extreme backlash he receives and still maintains a strong fanbase.
Speakers in the Video
- Main Narrator: Unnamed, providing commentary and analysis
- Baby No Money (Alexander Leon Gumushian): Quoted from interviews and social media
- Asmin Gold (Streamer): Quoted responding to censorship controversy
- Other Referenced Figures: Rick Astley, KSI, Iron Mouse, Young Gravy, Jackson Yi, and various internet personalities (do not speak directly in the video)
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