Summary of How to Sell Anything by Tony Robbins *rare video

Key Wellness, Self-Care, and Productivity Strategies from Tony Robbins on Persuasion and Selling:

• Identify the Buying State:
  Understand the emotional or mental state of the person you want to persuade before presenting your product or idea.
• Anchor the State to Your Product:
  Link the positive emotional state to your product or service so that the person associates the product with that desirable feeling.
• Build Rapport First:
  • Match and mirror the person’s tonality, breathing, gestures, and eye movements.
  • Use language that creates a “me too” response rather than “so what?”
  • Show genuine interest and find common ground before pitching anything.
  • People open up and share true needs only when Rapport is established.
• Discover Needs Through Questions:
  • Ask what they would want to change or improve in their life.
  • Dig deeper into specific desires or pain points (e.g., relationships, income).
  • Use hypothetical questions to get them to imagine the benefits of change.
• Use Congruency and Enthusiasm:
  • Be genuine and aligned with what you say and do.
  • Enthusiasm is contagious and linked to “en-theos” (god-like energy).
  • Your belief in the product and your alignment with their needs increases Persuasion power.
• Logic and Reason as Secondary:
  After Rapport, briefly provide logical details (time, place, cost). Assume the sale confidently if you’ve identified a true need.
• Attack and Confess Technique:
  • Address common objections upfront: time, money, and worthiness.
  • Use empathy and shared experiences to neutralize objections.
  • Use embedded commands and language patterns to get them to process and reconsider objections.
• Change State to Influence Behavior:
  • Use pattern interrupts, metaphors, mirroring, or physiology changes to shift someone’s internal state.
  • Changing a person’s internal feeling leads to new behaviors and openness.
• Get Continuous Commitments:
  • Throughout the conversation, get small “yes” commitments to build momentum.
  • Momentum leads to easier closing and stronger buy-in.
• Use Solution Visualization:
  • Paint a vivid picture of the “heaven” or positive outcomes they will experience by taking action.
  • Connect emotional benefits to the product or service.
• Closing:
  Bring all elements together and ask for the commitment confidently. Include others to join or participate to reinforce the decision.
• Reframe “No” as “Not Yet”:
  Understand that “no” means more information or Rapport is needed, not rejection. Persistence with respect and Rapport can turn multiple “no’s” into a “yes.”
• Broader Application:
  Persuasion skills apply beyond sales—to managing relationships, parenting, leadership, and self-motivation.

Presenters / Sources:

• Tony Robbins

Category

Wellness and Self-Improvement

Video