Summary of "[무료특강] 100억 사업가의 마그네틱 세일즈 퍼널 설계 비법"

[무료특강] 100억 사업가의 마그네틱 세일즈 퍼널 설계 비법

High-level thesis

• A deliberately designed sales funnel — an emotional, step‑by‑step process that moves prospects from unaware → buyer — is the core lever for building repeatable, scalable businesses.
• Mastering one strong funnel can generate KRW 100M/month and be replicated across products or businesses.
• AI + simple marketing automation drastically shortens funnel build time (weeks → hours) and enables solo or small teams to scale.

Key frameworks and playbooks

9‑Step Sales Funnel

• Core funnel structure the speaker uses repeatedly (basis for courses and GPTS).

5‑Stage Emotional Flow (psychological ladder to make people want to buy)

1. Fact check — identify prospect’s current state
2. Problem discovery — surface latent needs
3. Deepen awareness — make the problem feel serious / vivid
4. Anchor ideal solution — visualize relief / benefit
5. Present realistic difficulties → propose solution → close

Persuasion / Model Pyramid

• Preparation → fact gathering → strategy → persuasion → closing

E-commerce revenue formula

• Visitors × Conversion Rate × Average Order Value (AOV)

“Magnetic Sales” concept

• Design content + funnel so customers self‑convert (sales without aggressive outbound).

Funnel automation playbook

• Inflow: organic content (SNS/YouTube/Blog) vs paid ads (choose by speed/resources)
• Lead capture: landing + lead magnet or pre‑consult survey
• Nurture: automated emails / SMS / content sequence to increase “temperature”
• Convert: webinar / consultation or sales page → payment
• Post‑purchase: onboarding / CS / upsell / referral

Key metrics, targets, outcomes & timelines

Speaker credibility / aggregated results

• Cumulative sales: ~KRW 40 billion
• Ran multiple companies, over 40 staff
• Built companies hitting annual KRW 10 billion in consecutive years

Representative business results (selected examples)

• Education: monthly sales > KRW 150M in 6 months
• Marketing agency: KRW 100M/month in 5 months
• Smart Store (cosmetics/e‑commerce): KRW 100M/month in 6 months
• Door‑to‑door cosmetics brand: KRW 500M/month in 1 year
• Job training / consulting: KRW 150M/month in 1 year; annual KRW 2.9–3B
• Acquired entrance exam business: KRW 100M/month in 5 months; peak KRW 300M/month
• Functional foods / other products: KRW 200–500M/month within 5–6 months
• Cosmetics: KRW 400M/month within 3 months
• Recent AI product/service: >KRW 100M in first month; ~400–500 units/day; ~KRW 140M/month reported

Student outcomes (selected)

• 10 students reached >KRW 100M/month; 4–5 reached ~KRW 500M/month; 1 reached KRW 1B/month

• Example increases: KRW 30M → KRW 100M/month after sales page conversion changes (ad spend constant)
• Some students scaled KRW 10M → KRW 30–40M/month within 1–2 months after funnel changes

Operational KPI guidance

• Ads must be ROI positive before scaling (spend 1 → revenue 2+). Don’t scale paid traffic until funnel recovers cost.
• Funnel automation goal: reduce owner workload dramatically (examples from 15–18 hrs/day → ~10 minutes/day maintenance).

Concrete case studies & examples

• Career consulting funnel (“Sujin” case):

  • Inflow: content/ads targeting low satisfaction / low salary audiences
  • Pre‑call survey (Google Form) to fact check prospects
  • Education → problem awareness → anchor “ideal job” → present friction → offer 1:1 coaching (high ticket)
  • Outcome: prospects volunteer to buy; pricing example ~KRW 700K/month × multi‑month courses

• Knowledge product (KakaoTalk emoticon lecture):

  • 5‑step psychological design + landing + free lecture → paid lecture purchase

• Blog → conversion play:

  • Entrance exam company restructured blog into funnel content → sales grew 10× (to KRW 200M/month)

• Sales page tweak (e‑commerce):

  • Same ad creative and traffic; adding a pre‑sales page to raise problem awareness & anchor benefit increased conversion 4×

• AI use cases / templates:

  • GPTS used to generate YouTube scripts, book titles + TOC, landing page copy, mass content ideation (50 topics)
  • Built a Business Item Explorer GPTS to recommend and validate money‑making items

Actionable tactical recommendations

• Validate or find “money‑making items” first (use customer need scanning / GPTS). Prioritize items with easy monetization paths.
• Build ONE funnel properly before duplicating; aim to make one funnel reach KRW 100M/month before chasing new items.

Funnel design checklist

1. Identify target prospect & current situation (use pre‑qualifying survey)
2. Create inbound content that attracts those with the latent problem (ads, reels, blog posts)
3. Capture contact (lead magnet, free lecture, checklist) → collect DB
4. Nurture sequence: content that deepens problem awareness and anchors ideal outcome (automate email/SMS)
5. Deliver conversion event: webinar / consultation / sales page with clear pricing & payment path
6. Post‑purchase: onboarding, CS, upsell / referral sequences

Optimization & automation tips

• Use automation tools for lead capture → group segmentation → scheduled SMS/email (example: Google Sheets → automated texting).
• Optimize conversion before scaling paid traffic: improve sales page, add pre‑sales pages, test bundles/upsells to raise AOV.
• Pricing tactics: anchor value (visualize relief), offer package options (one‑time, bundles, bulk), and position high ticket when pain→relief is clear.
• Use AI to accelerate execution: prompt libraries, templates (GPTS) to auto‑generate scripts, landing pages, and email sequences — reduces planning time from ~1 week → ~1 hour with iteration.
• For offline businesses (clinics, salons, restaurants): translate in‑person funnel steps to online (booking → data capture → nurture → upsell).

Technology, templates & tools referenced

• GPTS (custom AI toolkit) — Business Item Explorer, prompt templates
• ChatGPT / GPT models for copy generation (titles, TOC, scripts)
• Google Forms for pre‑consult surveys
• Landing page builders / leadgen tools
• SMS / email automation connected to lead DB (e.g., Google Sheets → scheduled SMS)
• Short templates provided: YouTube script structure, book title + chapter outline prompts, SMS appointment/follow‑up messages, landing flows for various business types

Risks, cautions & operating rules

• Don’t pour money into ads before the funnel is conversion‑ready — advertising multiplies both wins and losses.
• Copy‑pasting funnel templates without understanding emotional flow will fail — adapt funnels to item + audience. Emotional design matters.
• Funnels can’t sell terrible products — product-market fit and honest delivery remain critical.
• AI shortens build time, but strategy and validation still require time investment.

KPIs to track (recommended)

• Traffic (by channel)
• CAC (ad spend per lead / per paying customer)
• Lead conversion rate (visit → email/phone capture)
• Prospect temperature / nurture engagement (email open/click rates; SMS reply rates)
• Landing → purchase conversion rate (and incremental change after sales page / pre‑sales page)
• AOV and repeat purchase / LTV
• Time to breakeven ROAS (ad spend vs gross margin)

Quick “one‑page” playbook (first week)

1. Choose / validate item (use Business Item Explorer / GPTS + quick competitor check)
2. Build a minimal lead magnet + landing (Google Form + small checklist or free lecture)
3. Set up auto‑nurture (3–7 email/SMS sequence to deepen problem awareness)
4. Run a small paid test (KRW 100K–500K) to target the right audience; measure CAC and conversion
5. If conversion is poor: optimize sales page / add pre‑sales content; improve AOV; then scale ads

Concrete templates shared

• YouTube long‑form script outline to drive engagement + CTA to landing
• Book title + TOC prompt (for knowledge entrepreneurs)
• SMS appointment / follow‑up scheduling template (Google Sheet → automated send)
• Landing flows for:
  • Knowledge product (webinar → consult)
  • E‑commerce (ad → pre‑sales page → product detail → purchase)
  • Service / agency (content → lead magnet → consult booking → paid project)

Presenters / sources

• Main instructor: representative entrepreneur (claims ~KRW 40B cumulative sales; multiple businesses across education, e‑commerce, cosmetics, health foods, marketing agency, AI startup). Referred to in the transcript as “Alan/Aller.”
• Co‑instructor / sales & psychology specialist: Julia (customer psychology and “magnetic sales” techniques)
• Tools / partners: Turning Point (organizer), GPTS, ChatGPT/GPT models, Google Forms, landing/leadgen tools

Bottom line / actionable takeaway

Prioritize designing a single, emotion‑led funnel: attract the right prospects → collect contacts → nurture feelings/need → convert with an appropriately positioned offer → automate and scale. Use AI to accelerate copy and page generation, but invest time to understand the prospect’s emotional journey — that is the competitive advantage.

Category

Business

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