Summary of Show Your Work by Austin Kleon: 10 Ways to Share Your Creativity and Get Discovered || 4K AudioBook
Summary of "Show Your Work by Austin Kleon: 10 Ways to Share Your Creativity and Get Discovered"
This audiobook distills key lessons on how creative individuals can share their work effectively to build an audience and get discovered without the discomfort of traditional self-promotion. Austin Kleon emphasizes that Creativity is a process and a social act, not just a talent or a finished product. The book offers practical advice and mindset shifts to help artists, writers, musicians, and other creators become "findable" by sharing their journey openly and generously.
Main Ideas and Concepts
- Creativity as a Way of Operating: Creativity is about sharing your process, not just the final product. Being open about your work attracts an audience organically.
- Debunking the Lone Genius Myth: Creativity happens in communities ("Scenius"), where people influence and learn from each other.
- Amateur Spirit: Embrace being an amateur—take risks, experiment, share failures, and learn openly.
- Sharing Process vs. Product: People want to see behind-the-scenes work, not just polished final results.
- Daily Sharing: Consistent small shares build momentum and relationships over time.
- Building Your Own Online Space: Owning a website or domain is crucial for long-term presence beyond social media.
- Curate Your Influences: Share what inspires you to reveal your tastes and personality.
- Give Credit: Always attribute others’ work properly to maintain respect and build connections.
- Storytelling: Learn to tell compelling stories about your work to engage your audience.
- Teach What You Know: Sharing knowledge strengthens your community and your own understanding.
- Be a Good Community Member: Listen more than you talk; avoid "human spam" behavior.
- Handle Criticism Gracefully: Develop resilience to feedback and trolls without losing your balance.
- Monetize Thoughtfully: Don’t fear making money from your work; consider patrons, Crowdfunding, or sales.
- Persevere: Stick with your work through ups and downs; keep momentum by moving from one project to the next.
- Take Breaks and Restart: Use sabbaticals or breaks to recharge and begin anew with fresh enthusiasm.
Detailed Methodology and Instructions
- Show Your Work (Be Findable)
- Share bits and pieces of your work and ideas regularly.
- Use the internet and social media to post progress, thoughts, and experiments.
- Focus on being "findable," not just good.
- Think Process, Not Product
- Share your creative process openly (sketches, drafts, failures).
- Document your work with photos, videos, journals, or blogs.
- Let your audience see how your work evolves.
- Share Something Small Every Day
- Build a Good Domain Name
- Own your online space with a personal website or blog.
- Use it as a hub to collect and showcase your work and ideas.
- Maintain and update it consistently over the years.
- Open Up Your Cabinet of Curiosities
- Share your influences, collections, and inspirations.
- Be honest and unapologetic about your tastes, including "guilty pleasures."
- Curate and share the work of others with proper credit.
- Tell Good Stories
- Learn story structure to make your work relatable and engaging.
- Use stories to provide context and emotional connection to your work.
- Practice telling your story simply and truthfully.
- Teach What You Know
- Share your skills, techniques, and trade secrets generously.
- Create tutorials, reading lists, or behind-the-scenes content.
- Teaching builds community and deepens your own expertise.
- Don’t Turn Into Human Spam — Listen More
- Be an active, interested member of your community.
- Engage with others’ work and conversations genuinely.
- Avoid self-centered promotion; instead, be a connector and collaborator.
- Learn to Take a Punch (Handle Criticism)
- Expect criticism and learn not to take it personally.
- Use feedback constructively or ignore trolls.
- Protect vulnerable work but remain open to connection.
- Sell Out (Make Money) Without Selling Out
- Accept that making money is necessary and not inherently corrupting.
- Use Crowdfunding, donations, or sales to support your work.
- Build and maintain an email list to connect directly with supporters.
- Be open to opportunities but stay true to your values.
- Stick Around (Don’t Quit)
- Persevere through failures and successes alike.
- Keep momentum by chaining projects (“chain smoking”).
Category
Educational