Summary of Create Facebook Ads That Convert for Digital Coaches in 2024 🐬

The video provides a comprehensive guide on creating Facebook ads that effectively convert for digital coaches in 2024, focusing on attracting quality clients while keeping ad costs low. The presenter, S. R. (Sidat Raj Shaker), shares his extensive experience running Facebook ads and introduces a unique methodology called Dolphin Hooks to help coaches cut through the noise in a crowded market.

Main Financial Strategies and Business Trends:

Leveraging Facebook’s massive user base (2.8 billion monthly users) to attract targeted coaching clients.
Using emotional triggers to connect with potential customers and inspire action.
Emphasizing the importance of clear campaign concepts and hooks aligned with the coaching niche.
Promoting digital products such as eBooks, workshops/webinars, and one-to-one high-ticket consulting.
Utilizing AI tools like ChatGPT to design curriculums and automate sales processes.
Highlighting the growing coaching industry as a trillion-dollar opportunity by 2032.
Encouraging community-building alongside client acquisition to sustain growth and avoid burnout.

Methodology: How to Create Facebook ads That Convert

Define Your Campaign Concept:
- Identify what you are promoting: eBook, workshop/webinar, or consulting.
- Clarify the main outcome or transformation your offer delivers.
Craft a Strong Hook:
- The hook should clearly attract your ideal customer by addressing their needs or desires.
- Example hook: “Launch high-profit online courses using AI.”
Define the Three Secrets:
- Break down your offer into three key promises or benefits that will be taught or delivered.
- Example: Find your niche, design curriculums using AI, get autopilot sales.
Tap into 12 Core Human Emotions with Corresponding Ad Hooks:
- Use emotional triggers to connect and inspire action.
- The 12 emotions and example hooks include:
  1. Problem: “The three reasons why most digital coaches fail…”
  2. Regret/Pain: “The one big mistake I made when I started…”
  3. Hope: “It’s simple to launch a high-profit coaching business if you want to learn how…”
  4. Solution: “To make 3 lakhs/month, you need a good product, sales process, and traffic.”
  5. Connection: “My top values are freedom, family, and service…”
  6. Logic/Stats: “The coaching business will be a trillion-dollar industry by 2032.”
  7. Urgency/Speed: “The fastest way to launch high-ticket products is using AI.”
  8. Eureka Moment: “I cracked the code after training 30,000 experts.”
  9. Quick Fix/Strategy: “Apply my three-step framework to launch courses fast.”
  10. Mistakes: “Most coaches fail because they don’t build communities.”
  11. Desire/Curiosity: “Imagine traveling the world while your business runs 24/7.”
  12. Backstory/Nostalgia: “When I started, I didn’t know what to expect…”
Choose Your Video Ad Format:
- Professionally Edited Videos: Good for platforms like YouTube but may be less effective on Facebook.
- Raw Videos: Simple, authentic videos recorded on a phone with basic editing often perform better on Facebook.
- Story Videos: Emotional storytelling to create connection and inspire.
- Emotional Ads: Target specific emotional hooks relevant to your audience (e.g., parents wanting more family time).
Call to Action:
- Invite viewers to register for a webinar or join a community.
- Emphasize showing up and taking action to convert leads into clients.

Additional Tips:

Avoid typical ads that only list credentials and generic calls to action.
Focus on emotional connection and clear promises.
Use AI and automation to streamline curriculum design and sales.
Build a community to support sustainable business growth.

Special Offer:

The presenter invites viewers to join his community via a special link with a coupon code for deeper training, hackathons, and ongoing support.

Presenter:

Sidat Raj Shaker (S. R.)
Founder of AI Coach Launchpad and digital marketing expert with over 5 years of experience and significant ad spend expertise.